BOTTEGA VENETA
FALL – WINTER 2014
Redken Creative Consultant Guido used extensions to add a twist on a classic ponytail. Once the extensions were in place, Guido used iron shape 11 finishing thermal spray and a flat iron to achieve the blunt straight finish at Bottega Veneta.
The hair for Bottega Veneta is clean and sharp, which is a bit of a departure from previous seasons. In the past, the hairstyles were easier, softer and more natural. A sort of 90’s minimalism inspired me, so the hair is simple with blunt lines. Hair extensions were used to create a very long fake ponytail that resembles the same thickness and consistency of a horse’s tail. There is certainly an intended element of artificiality to the hair.” -Guido, Redken Creative Consultant
Redken Products Used – Collection:
–align 12 protective straightening lotion
–iron shape 11 finishing thermal spray
–forceful 23 super strength finishing spray
Create the Look:
- Apply align 12 protective straightening lotion on damp hair
- Blow dry hair with natural bristle brush
- Comb hair back into a tight ponytail and fasten with an elastic
- Wrap hair extensions around the ponytail
- Spray iron shape 11 finishing thermal spray on ponytail
- Use a flat iron to make the hair stick straight
- Take a small piece of hair and wrap it around the ponytail to conceal extensions
- Use pins to secure wrap
- Spray forceful 23 super strength finishing spray to clean up any flyaways
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