Fans attending ACM PARTY FOR A CAUSE FESTIVAL during the ACM Award Show Weekend in Las Vegas, April 3-5 at the LINQ Las Vegas Shopping, Dining and Entertainment District will have the opportunity to “ride country” on a free 25,000-square-foot interactive Ram Ride and Drive test track, created by the Ram Truck brand. As part of The Week Vegas Goes Country® leading up to the 49th Academy of Country Music Awards, the Ram Truck brand is bringing interactive experiences to all fans, including the opportunity to get up close to today’s most popular country music performers.
Reasons to visit the Ram Truck Brand at the ACM Party for a Cause Festival:
· Interactive Adventure:
o Hang on tight as professional drivers take participants nearly 20 feet off of the ground, driving over a 30-degree mountain and hiking up a 13-foot hill climb
§ Thursday, April 3rd: 6:00 p.m. – 11:00 p.m.
§ Friday, April 4th: 4:00 p.m. – 12:00 a.m.
§ Saturday, April 5th: 12:00 p.m. – 12:00 a.m.
· Car-Crushing Action:
o Ram sponsored monster truck Raminator, driven by Mark Hall, will provide car crushing entertainment throughout the weekend
§ Thursday, April 3rd: 6:40 p.m. and 8:15 p.m.
§ Friday, April 4th: 5:10 p.m., 7:30 p.m. and 8:50 p.m.
§ Saturday, April 5th: 2:00 p.m., 4:25 p.m. and 7:40 p.m.
· Interview in a Ram Truck:
o Marissa Hunter – Head of Ram Advertising at Chrysler
§ Friday, April 6th: 2:00 p.m. – 4:00 p.m.
§ Saturday, April 7th: 10:00 a.m. – 12:00 p.m.
o Bob Hegbloom – Director, Ram Brand at Chrysler LLC
§ Saturday, April 7th: 2:00 p.m. – 4:00 p.m.
· Celebrity Signings:
o Throughout the weekend, Easton Corbin and a few of the biggest names in country music, will stop by the Ram Ride and Drive to meet fans and sign autographs
Benefits of participating in the Ram Ride and Drive:
· Participating fans can WIN tickets to the “Party for a Cause Festival”, “ACM Fan Jam” concerts and ACM Rehearsal Passes
· Participants will be entered into the 2014 Chrysler Group National Giveaway for a chance to win $45,000 towards any eligible Chrysler Group vehicle
Now in its fifth year, the ACM and Ram partnership includes Ram sponsoring “Entertainer of the Year” fan voting and the “ACM Ram Red Carpet.” In addition, Ram trucks will be integrated into various program elements including the red carpet arrivals of some artists.
