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Smashburger to Open First Strip Location

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SMASHBURGER TO OPEN FIRST LAS VEGAS STRIP LOCATION
ON TUESDAY, DEC. 23

Smashburger’s Newest Location to be Inside Caesars Palace’s New Food Court

On Tuesday, Dec. 23, Smashburger will debut its first location on the Las Vegas Strip. Smashburger’s newest location will be showcased inside Caesars Palace brand new 14,900-square-foot Forum Food Court.

This momentous opening marks Smashburger’s ninth location in Las Vegas. Committed to Southern Nevada and its growth, this is also the second location to open in the area within seven months.

“We are excited to bring Smashburger’s better burger to the Las Vegas Strip. Satisfying and real, basic and good, affordable and fresh – Smashburger is a place with a burger soul,” says Tom Ryan, founder and chief concept officer, Smashburger. “With a broad menu of handcrafted burgers, chicken, salads, signature sides and handspun shakes, Smashburger has something for everyone and we are proud to be opening at Caesars Palace.”

At Smashburger, the secret is in the smash. It starts with 100-percent—fresh, never frozen, All-natural Certified Angus Beef and is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on toasted artisan buns and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy sandwiches and fresh-tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, Haystack Onions and Veggie Frites (flash-fried and seasoned carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages ranging from handspun shakes, root-beer floats in frosted mugs and beer.

Hours of operation will be 11 a.m. to 11 p.m.

ABOUT SMASHBURGER
Smashburger is a leading fast casual “better burger” restaurant with more than 290 corporate and franchise restaurants operating in 30 states and in five international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items and local craft beers, Smashburger has received numerous awards, including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies and INC’s #9 Hire Power Award winner, as well as regularly receiving “best burger” awards in cities around the world. To learn more, visit www.Smashburger.com.

ABOUT CONSUMER CAPITAL PARTNERS
Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.ConsumerCP.com.

ABOUT CAESARS PALACE
World-renowned Las Vegas hotel and casino, Caesars Palace features 3,960 hotel guest rooms and suites, including the brand new 181-room Nobu Hotel Caesars Palace and Forbes Star Award-winning The Laurel Collection by Caesars Palace. The 85-acre resort offers 25 diverse dining options including celebrity chef-branded restaurants by Gordon Ramsay, Bobby Flay, Nobu Matsuhisa and Guy Savoy, the award-winning Bacchanal Buffet, nearly 130,000 square-feet of casino space, a five-acre Garden of the Gods pool oasis and the luxurious Qua Baths & Spa. The Forum Shops at Caesars showcases more than 160 boutiques and restaurants and the 4,300-seat Colosseum spotlights world-class entertainers. Find Caesars Palace on Facebook and follow on Twitter.

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Smashburger to Open First Strip Location
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On Tuesday, Dec. 23, Smashburger will debut its first location on the Las Vegas Strip. Smashburger’s newest location will be showcased inside Caesars Palace’s brand new 14,900-square-foot Forum Food Court.
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