Don’t Just Blow-Dry, Glow Dry!
Boost your blow-dry with Redken’s NEW glow dry style
enhancing blow-dry oil for lightweight, instant shine.
Ready to reinvent your blow-dry? Prepare to be blown away by Redken’s NEW glow dry style enhancing blow-dry oil, a revolutionary heat-responsive oil created with a blow dryer in mind. Redken’s heat-responsive silicone technology delivers instant diamond-like shine with style and control, and it reduces blow-dry time when paired with Redken’s pillow proof blow dry express primer.
“Many women use hair oils to nourish and moisturize their hair, but there are also multiple styling benefits that certain types of hair oils can provide,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “Redken’s NEW glow dry style enhancing blow-dry oil contains heat-transforming silicones that evaporate when heat is applied, leaving hair super shiny and virtually weightless. It’s a simple product that any woman can work into her daily haircare routine to get the shiniest, silkiest strands ever.”
GLOW DRY TECHNOLOGY
NEW glow dry style enhancing blow-dry oil features Redken’s first-to-market heat-responsive oil technology with a blend of two heat-transforming silicones that evaporate when heat is applied to add instant shine and style without the weight.
- Cyclopentasiloxane: carrier silicone that delivers dimethiconol, which adds discipline and manageability
- Phenyl-Trimethicone: shine-specific silicone from the nucleus of the oil
THE GLOW DRY DIFFERENCE
| REDKEN’S HAIR OIL PORTFOLIO | |||
| Description | Technology | Key Benefits | |
 NEW! glow dry style enhancing blow-dry oil | Lightweight style enhancing heat-responsive blow-dry oil for all hair types and textures. Safe for color-treated and chemically straightened hair. | Features Redken’s NEW heat-responsive Silicone Technology.
| Adds weightless shine, style control and manageability. |
 Diamond Oil High Shine Airy Mist | Buildable shine-enhancing aerosol oil for all hair types and textures, especially fine hair. | Features Redken’s Sparkling Oil Complex with Coriander, Camelina and Apricot Oils.
| Instantly adds multi-dimensional shine to the hair. Buildable lightweight formula leaves hair feeling feather-light. |
 All Soft Argan-6 Oil | Multi-tasking oil treatment with Argan oil to intensely nourish and protect all hair types and textures, especially dry, brittle hair. | Comprised of Redken’s Silicone Technology, fair trade Argan oil and omega-6. | Six benefits: Moisturizes, protects, smoothes, boosts shines, softens and conditions. |
 Diamond Oil Shatterproof Shine | Silicone-free care oil that fortifies and conditions hair for diamond-like shine. Ideal for medium-coarse hair types, especially if dull or damaged. | Silicone-free oil comprised of Redken’s Shine Strong Complex with Coriander and Apricot oils. | Treats damaged hair from the inside out, leaving hair twice as strong and three times shiner! Adds moisture, reduces frizz and breakage, and allows for increased flexibility and reduced breakage.
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 Diamond Oil Shatterproof Shine Intense | Silicone-free care oil that fortifies and conditions hair for diamond-like shine. Ideal for coarse hair types, especially if dull or damaged. | Silicone-Free oil features Redken’s Shine Strong Complex with Coriander, Camelina, Coconut and Apricot oils. | |
About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.
