UFC® CHAMP DOMINICK CRUZ
KICKING OFF THIS SEASON’S THE ULTIMATE FIGHTER® LIVE IN HIGH GEAR
AS HONORARY PACE CAR DRIVER AT THE SUBWAY FRESH FIT 500™
Race to air Sunday, March 4 at 2:30 p.m. ET on FOX
The Ultimate Fighting Championship®’s bantamweight champion, and one of this season’s The Ultimate Fighter® Live coaches, Dominick Cruz, is headed to Phoenix to act as Honorary Pace Car Driver for the SUBWAY Fresh Fit 500™ on Sunday, March 4 at Phoenix International Raceway.
The champ will participate in pre-race ceremonies and will make appearances onsite at PIR. The race is slated to air at 2:30 p.m. ET on FOX.
Cruz then heads back to Las Vegas to kick off his newest challenge as head coach of Team Cruz on the upcoming season of The Ultimate Fighter® Live, premiering on FX on March 9, with a special two-and-a-half-hour LIVE premiere airing at 9 p.m. ET/8 p.m. CT, and tape-delayed on the Pacific and Mountaintime zones at 9 p.m. PT/10 p.m. MT.
Additional information on race weekend activities is available on Phoenix International Raceway’s official website at www.phoenixraceway.com.
The Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas,Nevada, and with offices in London, England, Toronto, Canada and Beijing, China, UFC® produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world.
In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This includes the longest-running sports realityshow on television, The Ultimate Fighter®, which now air on FX in an exciting new live format.
In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly two million followers on Twitter.
Ancillary UFC businesses include best-selling DVDs, an internationally distributed UFC Magazine, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and JAAKS articulated action figures.
