HARD ROCK CAFE® TO HOST HIGHLY-ANTICIPATED ERIC CLAPTON’S CROSSROADS GUITAR FESTIVAL WATCH PARTIES ON SEPTEMBER 20-21

JOE HAND PROMOTIONS TO DISTRIBUTE COMMERCIAL RIGHTS OF CROSSROADS FESTIVAL TO ESTABLISHMENTS LOOKING TO ATTRACT MUSIC FANS

Hard Rock Cafe® locations nationwide will show the highly-anticipated Crossroads Guitar Festival on Friday, September 20 and Saturday, September 21 through a partnership with Joe Hand Promotions in association with RRE, LLC.

Widely considered one of the world’s all-time greatest guitarists and known amongst his peers as a great collaborator, Eric Clapton will perform the fifth installment of his Crossroads Guitar Festival, on Friday, September 20, and Saturday, September 21 from the American Airlines Arena in Dallas, TX. Performances are available at 5 p.m. PDT on Friday September 20th and 4 p.m. PDT on Saturday, September 21st for a live simulcast at Hard Rock Cafe and other music venues, bars, restaurants and performing arts centers across North America through Joe Hand Promotions.  It will be shown free of charge to the public on the 3rd floor of the Hard Rock Cafe and on the Cafe’s new 20ft 4k digital screen.

The festival promises two nights of “performances and impromptu collaborations from the world’s most legendary guitar players” with a different line up each night that includes Eric Clapton, John Mayer, Jeff Beck, Joe Walsh, Bonnie Raitt, Sheryl Crow, Peter Frampton, Robert Cray, Vince Gill, and the Tedeschi Trucks Band, among others. Both nights are expected to be at least a four-hour performance.

All profits from the Festival will benefit The Crossroads Centre in Antigua, a treatment and education facility founded by Eric Clapton for chemically dependent persons.

Live music venue owners and promoters, and bar owners and operators are encouraged to contact Joe Hand Promotions at 1-800-557-4263 or visit joehandpromotions.com to arrange for a showing of Eric Clapton’s Crossroads Guitar Festival at their establishment. Participating locations will be included on Joe Hand Promotions’ Bar Finder search on the company’s website.

To find a Hard Rock Cafe or other participating bar or restaurant showing Eric Clapton’s Crossroads Guitar Festival, visit www.joehandpromotions.com/venue-search.

“The highly-anticipated Eric Clapton’s Crossroads Guitar Festival brings together many of the world’s top musicians for two fantastic nights of live music,” said Joe Hand, Jr., President, Joe Hand Promotions. “Music fans from across North America can experience the sights and sounds of the Crossroads Festival with their friends and other music fans at their favorite dining establishment or live music venue. We’re excited to work with RRE in bringing the live simulcast to millions of music fans across the country.”

“Hard Rock Cafe is an iconic, internationally recognized dining and entertainment brand, known for its deep connection to music,” added Hand. “With Hard Rock Cafe, the highest-profile group within this segment, we expect other bars and restaurants to want to jam with Clapton and his guests and show Crossroads at their establishment.”

The Crossroads Guitar Festival features two different nights of live music with Clapton performing on both nights with special guests on different nights. The line-up of confirmed guests includes:

John Mayer, Alan Darby, Albert Lee, Andy Fairweather Low, Billy Gibbons, Bonnie Raitt, Bradley Walker, Buddy Guy Band, Daniel Santiago, Doyle Bramhall II, Gary Clark Jr., Gustavo Santaolalla, James Bay, Jeff Beck, Jerry Douglas, Jimmie Vaughan, Joe Walsh, Jonny Lang, Keb Mo, Kurt Rosenwinkel, Los Lobos, Pedro Martins, Peter Frampton, Robert Cray, Robert Randolph, Sheryl Crow, Sonny Landreth, Tedeschi Trucks Band, Tom Misch, and Vince Gill.

Joe Hand Promotions, the leading provider of live content to bars, restaurants, and dining establishments, in partnership with RRE, is making Eric Clapton’s Crossroads Guitar Festival available at Hard Rock Cafe, and other bars, restaurants and live music venues. Joe Hand Promotions has been bringing fan communities together to watch sporting events since 1971. Joe Hand Promotions has presented more than 25,000 events to establishments while boosting their food and beverage sales, expanding their customer base, and increasing their late-night revenues. Joe Hand Promotions provided live music venues with the Grateful Dead’s three-show Fare Thee Well from Chicago in 2015.

About Hard Rock®:

With venues in 74 countries spanning 248 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes – Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

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ERIC CLAPTON'S CROSSROADS GUITAR FESTIVAL WATCH PARTY AT HARD ROCK CAFE ON STRIP
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ERIC CLAPTON'S CROSSROADS GUITAR FESTIVAL WATCH PARTY AT HARD ROCK CAFE ON STRIP
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