From a Pioneer of pH Science Comes the Power of pH Science
Redken pH-Bonder is the complete solution to promote bond integrity during a professional haircolor or lightening service.
With more than 25,000 professional colorists using bonding products*, it is clear that women and stylists are looking for a gentler color application that won’t damage the hair. Redken, a pioneer of pH science, introduces new pH-Bonder, a complete solution to promote bond integrity during a professional haircolor or lightening service, resulting in softer, smoother hair while preserving the health of hair during each salon visit. Added to lighteners and color to minimize stress on the hair, new pH-Bonder allows women to achieve the lighter, brighter hair they desire while also maintaining the overall health and strength of their hair.
The synergistic trio of pH-Bonder is a unique bond protecting system – from the backbar to retail – that is compatible with all hair types and specifically optimized for usage with Redken lighteners and colors. The three components – #1 Bond Protecting Additive, #2 Fiber Restorative Pre-Wash Concentrate, and Post-Service Perfector – are powered by the advanced technology helping to protect bonds and balance hair’s pH. Step #1, the Bond Protecting Additive, helps protect bonds during the technical service by keeping fibers strong from within to reduce breakage. The #2 Fiber Restorative Pre-Wash Concentrate restores the hair fiber and smoothes the hair’s cuticle for improved strength, shine and softness following the color treatment. The final component of pH-Bonder is the Post-Service Perfector, a once-a-week treatment designed for women to maintain hair’s natural pH at home.
“Constant lightening and coloring can take its toll on hair, and as a colorist, my top priority is maintaining the overall health of each client’s hair during and after her visit,” says Redken Artist Sean Godard. “pH-Bonder is amazing at protecting and strengthening hair while allowing women to go as light as they desire. The result is less breakage, less damage and smoother, shinier hair every time!”
The launch includes a visual and social media campaign with model, trendsetter and Redken muse Soo Joo Park and Baja East fashion designers Scott Studenberg and John Targon. Soo Joo is known for her signature blonde hair and has been a part of the Redken muse collective for two years. “Soo Joo has an effortless cool that makes her a perfect fit for Redken. Her blonde hair also makes her a perfect fit for pH-Bonder,” says Shane Wolf, Worldwide General Manager, Redken 5th Avenue.
Baja East is known for their “loose luxury” fashion that blurs gender lines with laidback city-cool designs that anyone can wear. “Baja East has an NYC urban chicness that is so unique. We are so happy they joined this campaign and let us transform them into blondes,” adds Wolf.
During your next professional hair color, ask your stylist about pH-Bonder to protect bonds, balance pH, and preserve the fiber integrity of hair. It’s suitable for all hair types and is free of silicone, phthalates, dea and aldehydes. In addition to protecting hair during and after each color service, maintain your color with Redken Color Extend Magnetics Shampoo and Conditioner until your next scheduled salon appointment.
The SRP for pH-Bonder Post-Service Perfector is $16.00 and is only available at Redken authorized salons and Ulta nationwide starting September 2016.
About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.
