Introducing the NEW Redken Styling with a brand new look, the latest product innovations, and an exciting partnership with one of music’s rising stars. Redken has reinvented its styling portfolio to encompass eight different categories featuring something for every consumer to achieve the most sought-after styles seen everywhere from the catwalk to the sidewalk. Built upon unparalleled research and innovation, the NEW Redken Styling allows you to “style your story” with the most technologically advanced styling products on the market.
“For me, style is a journey – not a destination. It’s about attitude. It’s about inspiration. It’s about discovering the look I want and going for it, no holds barred. I have a voice. I have a story. And Redken Styling’s going to help me tell it.”
–Sky Ferreira: Musician, Model, Redken Styling Muse
Now it is easier than ever to create the look you want. The NEW Redken Styling line not only has sleek new packaging, but also a more intuitive navigation system that is color-coded by end result: Blow Dry, Flex, Hairsprays, Heat Styling, Shine, Smooth, Texture and Volume. We’ve also kept the classification of numbering each product by level of control, which is a combination of all the benefits a product provides: hold, strength, protection, and more.
- Mild control: 01-05
- Medium control: 06-15
- Maximum control: 16-28
With style and substance, the NEW Redken Styling is more than just a reinvention. In order to fuel trend setting styles, Redken will continue to launch the latest must-have products. Consequently, Redken will introduce a NEW Blowdry category, which guarantees 2 days of “Pillow Proof” results. Additionally, Redken will launch the highly anticipated New Flex category, which consists of three innovative cream-pastes that provide a range of texture and hold with a flexible finish. Slight texture and easy movement, both key trends on and off the runway this season, have never been so easy to achieve with the NEW Flex collection.
“Right now it is chic and cool to have an ease towards ones hair. Texture and control are important, but it is essential for the hair not to look too contrived. The softness and movement that I am able to maintain with the NEW Flex collection is really brilliant. I can add as much or as little texture as I want, but the finish remains flexible and moveable.” – Guido Palau, Redken Creative Consultant
NEW FLEX COLLECTION
The NEW Flex category includes three breakthrough cream-pastes for easy shaping with ultimate flexibility and a touchable feel – for every hair length and style. Move Ability 05 lightweight defining cream-paste, Mess Around 10 disrupting cream-paste and Shape Factor 22 sculpting cream-paste are easy to spread and can be blended with each other for ultimate cream-paste texture. It doesn’t matter if you want a smooth or textured finish, separation or messy volume…this innovative new collection does it all without stickiness or stiffness.
NEW BLOWDRY
Redken knows that every great style starts with an amazing blow-dry, which is why the brand has launched NEW Pillow Proof Blow Dry Express Primer and Two Day Extender – the first and last step for any style. Pillow Proof Blow Dry Express Primer is proven to cut blow-dry time, provides 24-hour lasting volume, and protects hair from heat and breakage, while resulting in 3x stronger, healthier hair. Redken has also given its bestselling dry shampoo, powder refresh 01, a makeover and has repackaged it under the name Pillow Proof Blow Dry Two Day Extender. Redken knows you want to get it fast and make it last.
MEET STYLING’S NEW MUSE – SKY FERREIRA, MUSICIAN & MODEL
With her ever-changing style and rebellious attitude, Sky is the perfect face of Redken Styling. She transforms her hair to suit her every mood with a different Redken Styling collection, from a Marilyn Monroe-inspired updo (courtesy of the Volumize collection) to a faux undercut (thanks to the Texturize collection) and more. Get inspired by Sky and transform your look too. Visit Redken.com to learn more about Redken and Sky’s exciting collaboration.
Tell your story through your unique style…starting with the NEW Redken Styling line.
To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave
