Miracle Mile Shops Kicks Off
2012 Caring, Giving, Changing
Community Outreach Campaign

Photo (from right to left): Jason Belland, Executive Director – American Heart Association; Ken Rubeli, C.E.O. – Boys & Girls Clubs of Henderson; Yvonne Overton, Development Manager – National Multiple Sclerosis Society; Alyson McCarthy, Executive Director – Ronald McDonald House Charities of Greater Las Vegas; Russ Joyner, President and General Manager – Miracle Mile Shops; Angel Williams, Director of Community Relations and Business Development – Miracle Mile Shops; Earl Shelton, Director of Development – Aid for AIDS of Nevada; Stephanie Kirby, Executive Director – Southern Nevada Affiliate of Susan G. Komen for the Cure®; Terri Clark, C.E.O – Communities in Schools of Nevada (back row); Lea Carrasco-Zanini, Executive Director – Golden Rainbow (back row); Danylle Hitchen, Vice President, Major Gifts – United Way of Southern Nevada (front row – grey); Stephanie Maes, Tournament Services Manager – Shriners Hospitals for Children Open (front row – red)

On Thursday, Jan. 19, Miracle Mile Shops at Planet Hollywood Resort & Casino welcomed representatives from various local and national nonprofit organizations to the center to celebrate and kick off its 2012 Caring, Giving, Changing fundraising and community outreach campaign.

Attendees started their morning with a special breakfast catered by PBR Rock Bar & Grill.  Following opening remarks from Miracle Mile Shops President and General Manager Russ Joyner, Angel Williams, director of community relations and business development at Miracle Mile Shops, shared the center’s 2011 community outreach results, recognized Miracle Mile Shops’ charitable partners and merchants and celebrated the Caring Giving Changing nonprofit partners for 2012.

Following the breakfast, Joyner, Williams and representatives from United Way of Southern Nevada, Shriners Hospitals for Children, Golden Rainbow, Ronald McDonald House Charities of Greater Las Vegas, the Southern Nevada Affiliate of Susan G. Komen for the Cure ®, Aid for AIDS of Nevada, Communities In Schools of Nevada, National Multiple Sclerosis Society, Boys & Girls Clubs of Henderson and American Heart Association gathered at the fountain for a ceremonial coin toss.

Miracle Mile Shops aims to raise more than $100,000 over the course of a year during its 2012 Caring, Giving, Changing campaign through monthly fountain fundraisers, community sponsorships, partnerships and a number of cash and in-kind donations.

The year of Caring, Giving, Changing began on January 1 with a month-long fundraiser for Children’s Miracle Network Hospitals, donating all change tossed into Miracle Mile Shops’ fountain as well as the center’s indoor rainstorm to the children’s charity.  Other organizations receiving a fountain fundraiser as part of Miracle Mile Shops’ 2012 Caring, Giving, Changing campaign include American Heart Association (February), National Multiple Sclerosis Society (March), Autism Speaks (April), Communities In Schools of Nevada (May), Aid for AIDS of Nevada (June), Ronald McDonald House Charities of Greater Las Vegas (July), Boys & Girls Clubs of Henderson (August), Shriners Hospitals for Children (September), the Southern Nevada Affiliate of Susan G. Komen for the Cure ® (October), United Way of Southern Nevada (November) and Golden Rainbow (December).               

About Miracle Mile Shops:
Miracle Mile Shops at Planet Hollywood Resort & Casino is a 1.2 mile retail/entertainment complex at the heart of the famed Las Vegas Strip featuring 170 specialty stores, 15 restaurants and three live entertainment venues.  The center is home to PBR Rock Bar & Grill, boasting a Strip-side location with excellent food, drinks and bull riding; H&M; Sugar Factory, the sweet shop adored by Hollywood’s hottest celebrities; American clothing line and complete lifestyle brand Original Penguin; GUESS; Urban Outfitters; True Religion Brand Jeans; 15,000-square-foot bar and restaurant Cabo Wabo® Cantina; Las Vegas’ very own Sin City Brewing Co.; Club Tattoo, featuring some of the best tattoo artists and body piercers in the nation; the first House of Hoops by Foot Locker in the city; as well as a multi-million dollar fountain show.  Miracle Mile Shops is owned by David Edelstein and Aby Rosen, in conjunction with leasing and marketing consultant Robert K. Futterman & Associates LLC. 

Miracle Mile Shops is open 10 a.m. – 11 p.m. Sunday – Thursday and 10 a.m. – midnight Friday – Saturday.  For more information, call (888) 800-8284 or visit miraclemileshopslv.com. Keep up with the latest Miracle Mile Shops news via Facebook, Twitter and YouTube.