Recreate A Flawless Salon Blowout At Home.
New Pureology Smooth Perfection creates the perfect frizz-free
at-home blowout for all types of colour-treated hair
Technology today has found an answer to just about everything, so why should we continue to struggle with finding the perfect solution for creating frizz- and damage-free blowouts at home? With frizz being among the top haircare concerns and 37% of women experiencing frizzy hair each day1, it is time to stop a bad hair day in its tracks. Pureology’s NEW! Smooth Perfection, launching in September, addresses the universal concern of frizz with custom stylers tailored to every hair texture, helping to achieve the perfect frizz-free blowout whether your colour-treated hair is coarse or fine, wavy or straight.
As the first haircare range built specifically to create heat-safe and frizz-free blowouts for all types of colour-treated hair, NEW! Smooth Perfection protects hair from colour-distorting effects caused by heat tools to provide long-lasting at-home blow dry results and 72-hour frizz relief2. Finally create a blowout that has the desired amount of control and manageability, while protecting the integrity of the hair.
“Blowouts have become a weekly necessity for so many women, but they can come at a cost to both the wallet and the integrity of colour-treated hair if proper care isn’t taken,” says Ruth Roche, Pureology Artistic Ambassador. “Whether you’re striving for bombshell volume with waves, sleek locks, or somewhere in the middle, Smooth Perfection provides targeted haircare and customizable styling options to achieve the perfect at-home blowout for all hair types of colour-treated hair. The fact that it simultaneously addresses top hair concerns like heat damage, frizz and colour-fade makes it a beauty must-have!”
The NEW! Smooth Perfection system features the exclusive Thermal Anti-Fade Complex with heat-protecting xylose sugar, ultra-rich Vitamin E oil, and sustainably-sourced camellia oil for smoothness and shine.
The Smooth Perfection system includes:
 | Smooth Perfection Shampoo For frizz-prone colour-treated hair. Features advanced smoothing micro-emulsion technology, smoothing oils of camellia, sesame and shea butter, and the exclusive Thermal Anti-Fade Complex to prevent colour fade.
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 | Smooth Perfection Condition For frizz-prone colour-treated hair. Protects from heat and colour fade, and features the conditioning plant extract of geranium.
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 | Smooth Perfection Lightweight Smoothing Lotion For fine to normal frizzy colour-treated hair. Provides smoothness, frizz control and helps protect from heat-styling damage.
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 | Smooth Perfection Frizz-Fighting Serum For normal to thick frizzy colour-treated hair. Provides smoothness, frizz control and helps protect from heat-styling damage.
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 | Smooth Perfection Intense Smoothing Cream For coarse, rebellious frizzy colour-treated hair. Controls frizz and unwanted volume with smoothness, and helps protect from heat-styling damage.
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 | Smooth Perfection Style Shaping Gel For frizzy colour-treated hair. Provides smoothness and helps protect from heat-styling damage. |
 | NEW! Smooth Perfection Cleansing Condition (launched in salons June 2015) Gentle shampoo-free cleansing for frizz-prone colour-treated hair. Features camellia oil to smooth the cuticle, add shine and control frizz.
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| FEATURES | BENEFITS |
| Thermal Anti-Fade Complex
| · Provides heat protection up to 450° F · Vitamin E oil and heat-protecting xylose sugar insulate cuticle layer, protecting against mechanical degradation and heat damage · Maximizes colour retention |
| Sustainably-sourced camellia oil
| · Contains Vitamins A, B, C & E and essential fatty acids for added nourishment and antioxidant polyphenols · Lightweight, fast penetration |
| More Benefits… | · Smoothing oils of camellia, sesame and shea butter · 72 hours of frizz control · Advanced smoothing micro-emulsion technology |
About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon. For more information, visit Pureology.com and like Pureology on Facebook, Instagram and Pinterest.
