STOP OVER-CLEANSING. SHOW YOUR COLOUR SOME LOVE.
Gentle shampoo-free cleansing and restorative care
for colour-treated hair
With the “lived-in” hair look populating the fashion runways, there is now more reason than ever before to embrace a gentler cleansing alternative and stop over-cleansing the hair, which ultimately results in expedited colour fading and aggravated hair problems. As experts of colour-treated hair of all types, Pureology is thrilled to introduce an entirely new way to cleanse hair with the targeted Cleansing Condition range, offering a shampoo-free way to cleanse all types of hair while preserving the integrity of the hair’s cuticle. Each of the three formulas combines a low-lather gentle-cleansing base with rich conditioning ingredients for beautifully clean, healthy-looking hair.
Introduced into the existing Hydrate and Strength Cure systems, as well a sneak preview to the NEW! Smooth Perfection* system launching this September, the three new low-foam cleansing treatments gently cleanse the hair while simultaneously softening, improving elasticity and helping preserve colour. Customizable based on hair type, Pureology’s Cleansing Condition formulas are gentle enough to be used as few or as many times per week as desired without build-up, resulting in hair that is healthier than ever no matter the frequency of use.
“A lot of women love that squeaky-clean feeling they get from shampooing every day, but when your hair is coloured, over-cleansing can actually damage the hair by drying it out and fading the colour,” says Ruth Roche, Pureology Artistic Ambassador. “By incorporating Pureology’s new Cleansing Conditions into their routine, either as a daily cleanser or alternating with their existing shampoo and conditioner, women can still cleanse daily, but also nourish and restore their hair while treating existing hair concerns addressed in the Hydrate, Strength Cure and NEW! Smooth Perfection lines.”
Each formula features Pureology’s signature AntiFade Complex, a signature blend of Heliogenol, vitamins C and E and UV filter, as well as the same aromatherapy-inspired fragrances found in the three respective systems. The Cleansing Condition formulas include:
Hydrate Cleansing Condition
For normal to dry colour-treated hair. Features rosemary extract to deeply nourish and soften.
Strength Cure Cleansing Condition
For micro-scarred/damaged colour-treated hair. Features Pureology’s signature Asta-Repair™ to fortify and restore.
NEW! Smooth Perfection Cleansing Condition* (launching in salons September 2015)
For frizz-prone colour-treated hair. Features camellia oil to smooth and control frizz.
| FEATURES | BENEFITS |
| Anti Fade Complex® Featured in all three Cleansing Condition formulas | · Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus vitamins C and E · Helps neutralize free radical damage · Helps maximize colour retention
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| Signature aromatherapy-inspired scents | · Same aromatherapy-inspired fragrances as featured in the existing Hydrate and Strength Cure systems, as well as the NEW! Smooth Perfection system launching this September
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About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon. For more information, visit Pureology.com and like Pureology on Facebook and Instagram.
