Looking for soft, effortless style with a boost of volume in freshly washed or second-day hair? Redken is proud to present the NEW! Redken Dry Texture range, featuring three formulas for all hair types: the NEW! Redken Triple Dry 15 Dry Texture Finishing Spray: a tri-mist dry texture finishing spray, the NEW! Redken Dry Shampoo Paste 05: our first dry shampoo and styling paste hybrid, and the NEW! Redken Dry Shampoo Powder 02: a dry shampoo in a lifting powder.

NEW! REDKEN DRY TEXTURE RANGE
PRODUCT NAME DETAILS HOW TO USE

NEW! REDKEN TRIPLE DRY 15 DRY TEXTURE FINISHING SPRAY,

-$22.00, 8.5 oz

-$11.00, 4.0 oz

 

BENEFITS:

– Ultra-fine texturizing spray

– Tri-actuator for all-over, barely-there dry finish

– Provides airy texture, touchable hold and lift

– Style refresher

– No powdery finish or residue

 

TO USE: Shake well/shake vigorously before use. Hold 6-8 inches away and spray on dry or previously-styled hair. If clogging occurs, rinse nozzle under warm water.

 

CONTROL LEVEL: Medium.

NEW! REDKEN DRY SHAMPOO PASTE 05

-$20.00, 2.0 oz

-$10.00, 1.0 oz

BENEFITS:

– Reworkable control with the freshness of a dry shampoo

– Dry shampoo in paste format

– Absorbs oils and impurities

– Provides undone texture and root lift

 

TO USE: Work a small amount onto fingertips and apply at the roots and through the mid-lengths. Can be used on damp or dry hair.

 

CONTROL LEVEL: Mild.

 

NEW! REDKEN DRY SHAMPOO POWDER 02

-$20.00, 2.1 oz

BENEFITS:

– Loose powder dry shampoo with charcoal

– Absorbs oils and impurities while adding light volume to roots

– Extends and refreshes styles

– Non-dulling / non-staining formula suitable for all hair colors

TO USE: Shake gently at the roots and massage into hair and scalp. Brush through to remove any excess and to refresh your lengths.

 

CONTROL LEVEL: Mild.

 

Available: The NEW! Redken Dry Texture range is available at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting October 2018.

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

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Coming This August... NEW! Redken Dry Texture Range
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Coming This August... NEW! Redken Dry Texture Range
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