SUGAR FACTORY TO EXPAND GLOBALLY WITH
BAHRAIN LOCATION THIS SUMMER
Sugar Factory, in conjunction with Bahrain-based brand, Haute Cupcakes, will expand abroad to the Middle East, located at the Ritz-Carlton. Growing its acclaimed confectionary empire globally, Sugar Factory’s first international location is scheduled to open in early summer.
“We have been looking forward to expanding the Sugar Factory brand internationally,” says owner, Charissa Davidovici. “We are excited to partner with Bahrain’s top confectionary brand, Haute Cupcakes.”
The Bahrain Sugar Factory will feature a sampling of the company’s signature treats and merchandise. Synonymous with the Sugar Factory brand, Couture Pops have become a pop culture phenomenon and have made confections a celebrity accessory. Britney Spears, Nicki Minaj, Katy Perry, Rihanna, Paris Hilton, Sting, Charlie Sheen and Kim Kardashian are just a few of the celebrities who have been spotted with the sparkly lollipops.
From classic childhood novelties and modern candy creations to Sugar Factory’s signature celebrity Couture Pops, the new, 300-square-foot store will offer it all in the Seef Area, Bahrain’s business district. The sweet destination will feature a large selection of sweet treat options, such as bulk candy and baked treats by Haute Cupcakes, as well as a collection of playful and chic retail merchandise that will include stylish T-shirts, hats, coffee mugs, glassware and more.
Sugar Factory’s Bahrain shop will be designed by extraordinary talent Amy Kim of AK DesignNETWORK, The brand’s Bahrain location will combine function and form to take the guest on a breathtaking, visually-inspiring journey. Kim has many impressive projects to her credit, including a collaboration with Philippe Starck on the groundbreaking interior of the SLS Hotel in Beverly Hills, and Hecho Inc., a strong design and build firm making their name among New York City’s finest.
Operated by Haute Cupcakes, Sugar Factory’s first Bahrain location will carry the trendiest baked goods, such as pastries, cake pops and cupcakes. The Haute Cupcakes brand is operated under the same parent company of The Ritz-Carlton Hotel, Trader Vic’s Polynesian Restaurant and Bushido Japanese Restaurant and Lounge and sister-company to International Hotels Establishment.
The celebrated confection brand known for its sinful sweets will give guests signature treats with a café-style menu. The center pieces of Sugar Factory’s café will be one-of-a-kind, crave-worthy milkshakes such as The Barbie, Very Berry Blast and Chocolate Cookie Jar, coffees, sundaes and baked confections, which will mesmerize every sweet tooth. Sugar Factory, with Haute Cupcakes, plans to expand within Bahrain over the next few years.
Sugar Factory has established its brand to locations throughout the United States, including its ever-popular Las Vegas locations, which are located at The Mirage Resort & Casino, Miracle Mile Shops inside Planet Hollywood Resort & Casino, MGM Grand Hotel & Casino and Paris Las Vegas. The brand’s first East Coast restaurant and retail location is now open in New York City’s famed Meatpacking District. Sugar Factory’s Brooklyn location is slated to open this fall in the Barclays Center.
Sugar Factory isn’t your average sweet spot. The brand has made confections part of popular culture and has turned sweets into the latest designer accessory. Sugar Factory’s signature Couture Pop collections have hit the red carpets in the hands of celebrities at major events in Miami, Los Angeles, New York City and Las Vegas, and are just part of the buzz that has made Sugar Factory a staple in such national media as People, OK!, Us Weekly, In Touch Weekly, NBC’s “Today Show” and more.
The Sugar Factory brand is a hit around the world – offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort & Casino, Miracle Mile Shops inside Planet Hollywood Resort & Casino, MGM Grand Hotel & Casino and Paris Las Vegas. The famed sweet retreat opened its first New York City location in the Meatpacking District and will open a second East Coast sweet shop in Brooklyn’s Barclays Center this fall. For more information please visit www.SugarFactory.com, become a fan on Facebook at www.facebook.com/SugarFactoryLV and follow on Twitter at @SugarFactory and Instagram at @TheSugarFactory.