SUGAR FACTORY TO OPEN NEW LOCATION AT
MGM GRAND HOTEL & CASINO THIS SPRING

Hollywood’s Favorite Sweet Spot to Candy-Coat Vegas Strip with New Store

 

Sugar Factory is expanding its extra sweet empire with the grand opening of its fourth location on the Las Vegas Strip at MGM Grand Hotel & Casino this spring. The newest retail store for the celebrity hot spot will enjoy a highly visible location just off of the main casino.

“MGM Grand is a Las Vegas icon and Sugar Factory has become the city’s most exciting new brand,” said Corey Jenkins, managing partner for Sugar Factory, LLC.  “We can’t imagine a more suitable partnership to open our new store, and we look forward to adding our sweet confections and fun merchandise to the MGM Grand experience. Plus, with fans like Katy Perry, Kim Kardashian and Drake, you never know who you’ll run into.”

Sugar Factory at MGM Grand will offer every kind of delightful, whimsical and colorful confection, perfect for candy lovers of every age. From classic childhood novelties to Sugar Factory’s signature celebrity Couture Pops, the new 2,700-square-foot store will carry it all. For candy lovers who need their fix quickly, the sweet shop will exclusively offer grab and go bags – Sugar Factory signature goodie bags filled with assorted candy favorites for a quick shopping all in one stop.

Recognized worldwide as the ultimate Las Vegas destination, MGM Grand is in the midst of its “Grand Renovation,” a 360-degree transformation updating MGM Grand’s guest rooms and its casino floor as well as entertainment, dining and nightlife experiences. For more information on the “Grand Renovation” visit thegrandrenovation.com.

Sugar Factory has not only become wildly popular for satisfying every sweet tooth, but they’ve also become iconic for their merchandise, apparel and other candy-inspired gifts. Their signature pajamas, T-shirts and jackets have become huge hits with visitors, as well as their home goods, children’s novelties and super-chic Violent Lips temporary lip tattoos. Another exclusive item that Sugar Factory has become known for its designer denim line, which has been sported by Hollywood’s most-famous figures. The new MGM Grand location will boast racks of the fabulous denim, making sure every guest has the chance to look extra sweet.

Sugar Factory’s most famed sweet treat is the Couture Pop. The rhinestone-studded lollipop stick, with interchangeable lollipop heads, has become the true face of the Sugar Factory brand, with Tinsel Town favorites being spotted with the chic treat all over the pages of magazines and in the news.

Hollywood stars such as Eva Longoria, Katy Perry, Rihanna, Lindsay Lohan, Holly Madison, Lauren Conrad, Molly Sims and more have become regular fans of Sugar Factory and the Couture Pop, often being spotted at the Las Vegas stores. Kim Kardashian, Britney Spears, Nicole Scherzinger and Mike “The Situation” Sorrentino loved the blinged-out treat so much that Sugar Factory invited them to design their own personal lines of the pretty pops, all of which are sold in-store and online.

Sugar Factory isn’t your average sweet spot. It has become an instant hit across the country – offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort & Casino, Miracle Mile Shops inside Planet Hollywood Resort & Casino and Paris Las Vegas. Sugar Factory’s newest location will open at MGM Grand Hotel & Casino in March 2012. For more information please visit SugarFactory.com, follow on Twitter at www.twitter.com/SugarFactory and friend on Facebook at facebook.sugarfactory.com.  

About MGM GRAND
MGM Grand, a AAA Four Diamond resort, provides the ultimate Vegas experience. A variety of luxurious suites and standard accommodations serve every need while guests discover signature dining by celebrity chefs including Forbes Five-Star Joël Robuchon, world-class entertainment at the Grand Garden Arena, Brad Garrett’s Comedy Club (opening March 2012),  the astonishing KÀ by Cirque du Soleil®, award-winning nightlife, a pampering spa and salon and an elaborate 380,000-square-foot, non-smoking conference center.