beGlammed Announces Exclusive Partnership with RuPaul’s Drag Race: Battle of the Seasons
Number one on-demand beauty app joins the tour in more than 17 cities in North America
On the heels of a recent nationwide expansion, leading on-demand beauty service app beGlammed has announced its partnership with the highly anticipated RuPaul’s Drag Race: Battle of the Seasons 2016 Extravaganza Tour. Following its highest rated season in the Logo network’s 10-year history, RuPaul’s Drag Race hits the road in April visiting more than 40 cities across North America with beGlammed as the official beauty sponsor. BeGlammed’s personal beauty team will offer mini makeovers in the lobby of at least 17 shows, and glammed-up fans will have the chance to win a beGlammed makeover by posting their best queen look to social media tagging @beglammednow and #beGlammedBOTS. Five lucky fans will win a full makeover and have the chance to be part of the live show.
“We are proud to align with a likeminded brand that encourages people to break barriers, be their authentic selves, and use beauty as a conduit for self-expression,” said Rebby Gregg, CEO of beGlammed. “Our valued partnership with Rupaul’s Drag Race: Battle of the Seasons is the perfect vehicle to connect with our diverse clients in their communities and celebrate our relationship with an evening of glamour, glitz and fun.”
In addition to beGlammed’s pop-up beauty bars, fans can glam up their experience by booking a luxurious beauty service prior to the show at sidestepapp.com, on Sidestep’s mobile app, or on the beGlammed website or app (www.beGlammed.com). VIP ticket-purchasers will receive gift cards for future beGlammed services and unique commemorative memorabilia. RuPaul’s Drag Race talent will travel across North America in a tour bus outfitted with their very own beGlammed-inspired beauty lounge fit for a queen.
“Our collaboration with beGlammed is a natural fit because they celebrate self-expression and empowerment, which is a major message of the show and this tour,” said Jacob Slane, Head of Marketing & Development at Producer Entertainment Group, creators of the Battle of the Seasons tour. “We know our fans are going to love using the service to arrive feeling like a queen!”
Known for its one-of-a-kind services among celebs such as Miley Cyrus, Mariah Carey, Bella Thorne, and Kelly Osbourne, beGlammed is also rolling out its #beGlammedBOTS social media campaign so fans can participate in the excitement. Fans can purchase tickets and beauty services for the following shows:
beGlammed Activation Show Dates Include:
San Francisco, CA – April 21, 2016
Anaheim, CA – April 22, 2016
San Diego, CA – April 24, 2016
Phoenix, AZ – April 27, 2016
Las Vegas, LV – April 29, 2016
Ft. Lauderdale, FL – May 11, 2016
Atlanta, GA – May 13, 2016
Orlando, FL – May 16, 2016
Washington, D.C. – May 21, 2016
Boston, MA – May 24, 2016
New York – May 25, 2016
Chicago, IL – June 10, 2016
Vancouver, BC – June 19, 2016
Dallas, TX – June 22, 2016
Austin, TX – June 23, 2016
Houston, TX – June 24, 2016
Nashville, TN – June 27, 2016
Official Hashtags :
#beGlammed
#beGlammedBOTS
#RuPaulBOTS
ABOUT beGlammed:
beGlammed is the leading international on-demand beauty service that delivers professional hairstylists and makeup artists straight to your door. Tap the app to book a personal beauty team and get pampered on-demand in the comfort of your home, office, hotel, or any other location. beGlammed is the go-to hair and makeup provider for everyone from working professionals, students and busy mothers to brides, jetsetters and celebrities. Offering services in 20 cities in the U.S. and Canada, including Los Angeles, New York City, Miami, Las Vegas, San Francisco, Dallas, Fort Worth, Houston, Austin, Orange County, San Diego, Boca Raton, Palm Beach, Fort Lauderdale, Phoenix, Scottsdale, Nashville, Orlando, Atlanta and Toronto. Appointments also can be booked on www.beglammed.com. Book. Relax. beGlammed!
ABOUT RuPaul’s Drag Race Battle of the Season’s 2016 Extravaganza Tour:
Producer Entertainment Group and Sidecar Management, in conjunction with World of Wonder and Logo TV, are behind the return of the world’s biggest touring drag revue, based on international mega-hit TV franchise “RuPaul’s Drag Race” (RPDR). The “Battle of the Seasons” tour, now in its third consecutive year of growth, will again be hosted by series judge Michelle Visage and includes an all-star cast of past winners, finalist and fan favorites from each season of RPDR, including: Adore Delano, Alaska, BenDeLaCreme, Courtney Act, Ginger Minj, Ivy Winters, Jinkx Monsoon, Katya, Manila Luzon, Miss Fame, Pandora Boxx, Phi Phi O’hara, Sharon Needles, and Violet Chachki, to name a few. (Lineup varies by city and is subject to change. Check local listings for expected performers.) In addition, select cities will feature an opening DJ set by Pearl. Follow the “RuPaul’s Drag Race: Battle of the Seasons” tour on Twitter, Instagram and Facebook @RuPaulBOTS and join the conversation by using #RuPaulBOTS #Extravaganza. For more information or to purchase tickets, visit: http://rupaulbots.com/.
