REDKEN ANNOUNCES AMBER LE BON AS NEW BRAND MUSE
Redken 5th Avenue is excited to announce model, DJ and trendsetter Amber Le Bon as our newest brand muse. She joins an elite collective of Redken muses and trend creators, including models Lea T and Soo Joo Park, renowned hairstylist and fashion industry legend Guido, and celebrity haircolorist Tracey Cunningham.
Truly rock royalty, Amber is the daughter of Duran Duran’s Simon Le Bon and supermodel Yasmin Le Bon. Known for her amazing fashion sense, trendsetting hair and spot-on musical taste, Amber has DJ’d for Victoria’s Secret, Gucci, the British Fashion Council Awards and many other Fashion Week events. She has appeared in Vogue, Harper’s Bazaar, Purple Fashion, Tatler, W, Vogue Brazil, and Vogue Spain.
“Amber’s amazing style and incredible energy make her a perfect fit for Redken,” says Leslie Marino, General Manager, Redken US. “She’s a fearless fashionista who’s not afraid to change her hair and try new styles and colors.”
“It’s so exciting to be Redken’s new muse! I love having healthy hair, but I also love playing with my color, so it’s important to have a really great colorist and the best products,” says Amber. “Redken was so fun to work with and I had the best time shooting!”
Amber Le Bon will make her Redken 5th Avenue debut in August 2015, appearing in a print and digital campaign for Sombre Haircolor. Amber’s hair was colored by Redken Artist Sean Godard using Redken’s professional Chromatics and Shades EQ haircolor formulas.
Follow @Redken5thAve and @amberlebonofficial for more to come.
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.