As a professional salon leader and female-founded brand, Redken is backed by both state-of-the-art science and a legacy of innovation that dates back to the 1960s with our founders, actress Paula Kent and hairdresser/chemist Jheri Redding. Redken always been powered by science with formulas based on protein, moisture, and acidic pH for healthy hair. We’ve also always been prescribed by pros, whether they’re behind the chair, working on set, or getting their clients red carpet-ready. In 2021, Redken is thrilled to add new milestones to our brand history: a full haircare brand renovation, and our 60 years of innovation in one range – all available NOW.
A NEW LOOK:
Redken has relaunched its haircare range across shampoos, conditioners, and treatments into new, Cradle To Cradle-certified* packaging that’s recyclable** AND comprised of at least 93% recycled plastic***! We have also partnered with The Braille Institute to add Braille to the shampoo and conditioner packaging to make it more accessible to all consumers.
The overall Redken Haircare Renovation will be available on Amazon.com starting March 2021 and Ulta/Ulta.com starting mid-April 2021****, and retails between $20-$23. In addition to our new look, we’re also launching a NEW! Volume Injection Shampoo and Conditioner range this month alongside the entire haircare renovation (more information below!)
MORE INFORMATION – OUR NEW! REDKEN VOLUME INJECTION RANGE:
Redken’s Haircare Renovation also brings an additional new range to Redken – our NEW! Redken Volume Injection Shampoo and Conditioner, which feature pH-balancing formulas that are formulated with filloxane—known to help penetrate and expand hair’s diameter from the inside out while softening strands. The NEW! Redken Volume Injection Shampoo and Conditioner will retail for $23.00 each and will be available on Amazon.com starting March 2021 and Ulta/Ulta.com starting mid-April 2021.
REMINDER: OUR STAR LAUNCH, THE NEW! REDKEN ACIDIC BONDING CONCENTRATE RANGE, LAUNCHED FEBRUARY 2021
Redken kicked off this new look and overall renovation in February with our NEW! Redken Acidic Bonding Concentrate range, which is a culmination of 60 years of our research and innovations. Formulated for all hair types and textures, the Redken Acidic Bonding Concentrate range provides a total hair transformation with ultimate repair, intense conditioning, and color-fade protection. The NEW! Redken Acidic Bonding Concentrate range contains Citric Acid, an alpha hydroxy acid within our concentrated Bonding Care Complex to reinforces weakened bonds to improve strength and hair resiliency after salon bleach or color services. The range also provides a 56% reduction of breakage^, 11X smoother hair^^, 82% reduction of visual split ends^^^, color fade protection, and ultimate conditioning. What’s more – the NEW! Redken Acidic Bonding Concentrate range is specifically formulated with an acidic pH to defend against the negative effect of hair coloring, styling tools, and even water, which has a pH of 7, to balance hair’s pH back into a healthy range of 4.5-5.5. The result? Healthier looking and feeling hair!
The NEW! Redken Acidic Bonding Concentrate range includes the NEW! Redken Acidic Bonding Concentrate Shampoo, the NEW! Redken Acidic Bonding Concentrate Conditioner, and the NEW! Redken Acidic Perfecting Concentrate Leave-In and will retail for $30.00 each and has been available at Amazon.com, Ulta, and Ulta.com since February 2021.