Beat The Heat – Coming This August: Redken’s NEW! Extreme Play Safe


Coming this August, Redken is proud to introduce a NEW product into its iconic Extreme Range: our NEW! Redken Extreme Play Safe, a leave-in treatment that provides care + heat protection of up to 450F all-in-one. Infused with tourmaline (like a lot of hot iron tools!) and plant protein, Redken Extreme Play Safe fortifies the hair to prevent split ends while reducing their appearance by 70%, and helps shield from hot tool damage. This product will be available in August and will retail for $24.00 at Ulta. The NEW! Redken Extreme Play Safe should be applied to clean, damp hair prior to blow-drying or diffusing hair.



  • STEP 1: Prep hair by washing with Redken Extreme Shampoo and Conditioner.
  • STEP 2: Apply a dime-sized amount of product to damp hair, concentrating on fragile or damaged mid-lengths and ends. Leave in. Do not rinse.
  • STEP 3: Blow dry and heat style hair as usual. Redken Extreme Play Safe will protect hair from heat damage up to 450 degrees Fahrenheit.