BRAVE A SHAVE FOR CHILDHOOD CANCER RESEARCH DURING NEW YORK-NEW YORK HOTEL & CASINO’S 9TH ANNUAL ST. BALDRICK’S DAY EVENT, MARCH 10
Annual Shave-A-Thon Adds New ‘Squad Team Challenge’ and ‘Let’s Get Down to Beardness’ Components to Raise Funds for Childhood Cancer Research
On Saturday, March 10, New York-New York Hotel & Casino invites Las Vegans and visitors alike to join the crusade against childhood cancer at the ninth annual St. Baldrick’s Day head-shaving event. True to tradition, the fun-filled celebration will take place on the property’s iconic Brooklyn Bridge from 10 a.m. to 8 p.m. with some of Las Vegas’ best entertainers participating as celebrity head-shavers as shavees shed their locks in support of the St. Baldrick’s Foundation. The event is free and open to the public.
Those interested in braving a shave for the cause can register online here or on site the day of the event. Group registration also is available for teams and organizations.
To amplify fundraising efforts, New York-New York is introducing two new components: the “Squad Team Challenge” and the “Let’s Get Down to Beardness” campaign from John McManus, executive vice president, general counsel and secretary at MGM Resorts International.
- Squad Team Challenge: New York-New York is partnering with McMullan’s Irish pub to offer the new “Squad Team Challenge.” In the spirit of friendly competition, the “Squad Team Challenge” encourages different teams to sign up for either McMullan’s event on March 3 or New York-New York’s event on March 10 and challenge each other to see who can raise the most money for the St. Baldrick’s Foundation. Only one person from each team will shave and whichever team raises the most money will be entered into an exclusive raffle drawing, with prizes including a stay at New York-New York complete with food and beverage vouchers.
- McManus’ Let’s Get Down to Beardness Campaign: The grass-roots fundraising initiative is led by McManus himself, who for the past two years has made it his personal mission to raise crucial funds for the St. Baldrick’s Foundation. Last year McManus earned the top donor spot by raising $178,000 – more than half the total of New York-New York’s donation to the St. Baldrick’s Foundation. This year he is raising the stakes by personally reaching out to friends, family, colleagues and new contacts to make a donation to his cause with the goal to raise a total of $200,000 as he gears up to shave his infamous beard on March 10. Those that would like to support McManus’ “Let’s Get Down to Beardness” campaign can make a donation here.
“The annual St. Baldrick’s Day head-shaving fundraiser is an event that is near and dear to the hearts of every single New-York-New York employee, which is why we are ecstatic to add in these two new fundraising components,” said Cynthia Kiser Murphey, president and chief operating officer at New York-New York Hotel & Casino. “Each year we continue to surpass our fundraising goals, and I am confident we can make this year another success with the support of McMullan’s, John McManus and the Las Vegas community.”
The St. Baldrick’s Day festivities will kick off with a special appearance by the Las Vegas Pipe Band followed by celebrity guest appearances by cast members from MAGIC MIKE LIVE, ABSINTHE, BAZ—Star Crossed Love, INFERNO, FANTASY, ZUMANITY by Cirque du Soleil and more. Family-friendly entertainment, including balloon art, face painting and a raffle with exciting prizes, also will be featured.
About New York-New York
Inspired by the famous energy and landmarks of the iconic original, New York-New York offers all the excitement of the hotel’s namesake, from the provocative and sensuous Cirque du Soleil production Zumanity and the thrilling Roller Coaster to tantalizing restaurants including Gallagher’s Steakhouse and Nine Fine Irishmen, an authentic pub offering the best of Irish drink, food and music. A dynamic new plaza experience features fun and unique dining and retail destinations including a two-story flagship Hershey’s Chocolate World, Shake Shack, Tom’s Urban, Swatch, and Stupidiotic. New York-New York is an indirect wholly owned subsidiary of MGM Resorts International (NYSE: MGM). For more information and reservations, visit newyorknewyork.com, call toll free at (866) 815-4365 or find us on Facebook and Twitter.
About St. Baldrick’s Foundation
The St. Baldrick’s Foundation is a volunteer-driven charity committed to funding the most promising research to find cures for childhood cancers and give survivors long and healthy lives. St. Baldrick’s coordinates its signature head-shaving events worldwide where participants collect pledges to shave their heads in solidarity with kids with cancer, raising money to fund research. Since 2005, St. Baldrick’s has awarded more than $127 million to support lifesaving research, making the Foundation the largest private funder of childhood cancer research grants. St. Baldrick’s funds are granted to some of the most brilliant childhood cancer research experts in the world and to younger professionals who will be the experts of tomorrow. Funds awarded also enable hundreds of local institutions to participate in national pediatric cancer clinical trials, and the new International Scholar grants train researchers to work in developing countries. For more information about the St. Baldrick’s Foundation please call 1.888.899.BALD or visit StBaldricks.org.
