Caesars Entertainment and Red Mercury Entertainment Support the Inaugural “ROCK THE NIGHT FOR THE SHADE TREE” at BRITNEY: “PIECE OF ME”


 Caesars Entertainment, Darin Feinstein of Red Mercury Entertainment and BRITNEY: PIECE OF ME Executive Producer Larry Rudolph partnered to provide concert tickets, dinner at Fatburger on the Las Vegas Strip and private transportation for more than 300 residents, staff, board members, and close friends and family of the local Las Vegas shelter for women, children and their pets


Caesars Entertainment, Darin Feinstein, venture capitalist, and owner of Las Vegas-based Red Mercury Entertainment alongside Executive Producer Larry Rudolph in the award-winning Las Vegas residency for Britney Spears, “Britney: Piece of Me” at The AXIS at Planet Hollywood Resort & Casino, launched “Rock the Night for The Shade Tree” this past Wednesday, April 5. After months of careful planning and collaboration of all three powerhouse entertainment entities, an impactful partnership was formed to offer an evening of unforgettable support and inspiration for one of the Las Vegas charities closest to their hearts, The Shade Tree. “Rock the Night for The Shade Tree,” a special night devoted to the many residents of The Shade Tree, will join the already successful annual event produced by Feinstein and Red Mercury “Annual Holiday Give Back” which celebrates its fifth year this December as a reoccurring summer event produced for the local shelter providing much needed support and safe refuge for women, children and their pets.

“Having a close family member that suffered years of abuse, makes it all the more meaningful to be able to produce events like this,” said Feinstein. “This night will not cure the problems these women and children suffered at the hands of abusive people, but will hopefully brighten their day while they are dealing with the tragic circumstances they have been forced into.”

“We are so very honored and proud to have been a part of something as special as Rock the Night for The Shade Tree,” said Rudolph, “It was a great night with a lot of smiles.”

“Caesars Entertainment Corporation and Planet Hollywood Resort & Casino have always had a strong commitment to the communities where we live and work, including our hometown of Las Vegas,” said Richard Broome, executive vice president of public affairs and communication for Caesars Entertainment. “We are pleased to have been a part of Rock the Night for The Shade Tree.”
The inaugural “Rock the Night for The Shade Tree” took place Wednesday, April 5th and welcomed more than 350 residents, staff, board members, friends and family of The Shade Tree to an all-expense paid night on the town complete with private bus charters that transported the large group to and from the Downtown Las Vegas shelter allowing them an exciting stress-free Las Vegas entertainment experience. The Shade Tree group was then treated to dinner at Fatburger on the Las Vegas Strip, owned by Feinstein, and tickets for the entire group to experience a live Las Vegas performance of “Britney: Piece of Me” at The AXIS at Planet Hollywood Resort & Casino.

“The women at the shelter had a fabulous night out filled with great food and music. Britney’s performance was empowering and inspirational; just what the ladies need,” said Marlene Richter, executive director The Shade Tree. “We all feel honored to have been a part of the first Rock the Night. We are grateful to Darin, Larry, Caesars and Britney.”

The “Rock the Night for The Shade Tree” hopes to grow with each year offering new and different events and performances revolving around inspirational entertainment. Plans for 2018 dates and performances are already being discussed in an effort to tie together Las Vegas tour stops for visiting shows and additional Las Vegas celebrity headliners.

About The Shade Tree

For 27 years The Shade Tree, a 501(c)3 non-profit organization, has been dedicated to improving the lives of women, children and their pets affected by domestic violence and crisis in the Las Vegas valley. As the only organization with an animal shelter on campus, named Noah’s Animal House, The Shade Tree brings families together with their pets and connects them with assistance and services. The Shade Tree is the largest shelter of its kind in Nevada and is the only 24-hour accessible shelter designed specifically to meet the needs of women and children in Southern Nevada. With 364 permanent beds, The Shade Tree provides over 6,000 women and children safe shelter each year. To learn more about how you can support The Shade Tree, please call (702) 385-0072 or visit  For the latest news and events on The Shade Tree follow them at or Twitter @ShadeTreeVEGAS.

About Red Mercury Entertainment

Red Mercury Entertainment is a Las Vegas-based full service entertainment company that provides comprehensive solutions for entertainment, technical direction, box office operations, showroom management and marketing for resort partners and casinos with more than 20 years of experience in the entertainment industry.  For more information on Red Mercury Entertainment, visit

About Caesars Entertainment

Caesars Entertainment Corporation (CEC) is the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. CEC is mainly comprised of the following three entities: the majority owned operating subsidiary Caesars Entertainment Operating Company, Inc. (which was deconsolidated effective January 15, 2015 due to its bankruptcy filing), wholly owned Caesars Entertainment Resort Properties, LLC and Caesars Growth Partners, LLC in which CEC holds a variable economic interest. Since its beginning in Reno, Nevada, 79 years ago, CEC has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 47 casinos in 13 U.S. states and five countries. CEC’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. CEC’s portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. CEC is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit

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Caesars Entertainment and Red Mercury Entertainment Support the Inaugural “ROCK THE NIGHT FOR THE SHADE TREE” at BRITNEY: “PIECE OF ME”
Caesars Entertainment and Red Mercury Entertainment Support the Inaugural “ROCK THE NIGHT FOR THE SHADE TREE” at BRITNEY: “PIECE OF ME”