CALLING ALL MINI ROCK STARS! HARD ROCK CAFE LAS VEGAS CELEBRATES LAUNCH OF NEW ROXTARS LINE THIS HALLOWEEN
Hard Rock International Introduces Worldwide Hard Rock Roxtars ™ Launch for Kids of All Ages
Hard Rock is rolling out the red carpet for its youngest rock stars this Halloween. On Friday, October 31, 2014, in celebration of the launch of the Hard Rock Roxtars™ program and new kid’s menu, Hard Rock Cafe on Paradise will offer 1 free kids meal with the purchase of an adult entrée from 3 – 7 p.m.
The promotion celebrates the unveiling of the Hard Rock Roxtars, a band of characters serving as brand ambassadors for Hard Rock’s multifaceted brand-wide programs catering to children of all ages, presented at Hard Rock Cafes®, Hard Rock Hotels and Rock Shops® worldwide. The Hard Rock Roxtars will provide fans of Hard Rock with an authentic, irreverent experience rich in music content, allowing the brand to connect with future and veteran rockers alike.
Inspired by Hard Rock International’s paramount differentiator – music – this band of five characters and music performers, the Hard Rock Roxtars, each have distinct personalities representing the individuality and freedom of artistic expression in children. Band members include Razzi™, Sir Kingston™, Styler™, Buddy Jr™ and Skiddley™. The Hard Rock Roxtars are each unapologetically original and designed to inspire kids of all ages to rock an inimitable brand of cool, allowing their originality to shine.
Children who dine at Hard Rock Cafe Las Vegas will be greeted with their own activity book, Hard Rock Roxtars themed menus, guitar-shaped plates and Hard Rock Roxtars photo opportunities. As part of The National Restaurant Association’s Kids LiveWell program in collaboration with Healthy Dining, a mission and online resource that helps parents and children alike select healthy menu options when dining out, Hard Rock Cafes worldwide will offer healthier food options, ranging from Skiddley’s “Not-so-diddley” chicken breast to the “twisted ‘n tasty” cavatappi pasta.
When Hard Rock Roxtars travel, they do so in style, and families who stay at Hard Rock Hotels are immediately in the band. Kids will receive a special Hard Rock Roxtars Activity Book at check-in and unlimited entertainment at Hard Rock Roxity Kids Club, a family-friendly, music-inspired haven, customized per property, where kids rock to their own rhythm, catch a live Hard Rock Roxtars performance or take part in experiential, engaging and music-infused learning activities. Hard Rock Roxity Kids Club is currently available at Hard Rock Hotel Ibiza and will soon be offered at additional Hard Rock Hotels worldwide.
Allowing kids to continue the fun, take their favorite character home or look the part, Rock Shops at Hard Rock Cafes and Hotels worldwide, including Hard Rock Cafe Las Vegas, will feature the exclusive Hard Rock Roxtars collection of clothes, accessories and gear, including band tees and light up drum sticks. Collectible and original items will also be available for purchase at Hard Rock’s online Rock Shop at www.hardrock.com.
Las Vegas Celebrates Hard Rock Roxtars™ Launch
Friday, October 31
3 – 7 p.m.
Hard Rock Cafe on Paradise
4475 Paradise Rd
Las Vegas, NV
For additional information, please contact Hard Rock Cafe Las Vegas.
* One child eats free with one adult purchasing an entrée. Excludes purchase of an appetizer, salad or dessert.
**Restrictions may apply
+No celebrity or musician has endorsed the “Does Your Child Look Like a Rock Star” contest
About Hard Rock International
With a total of 191 venues in 59 countries, including 145 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Juan, Asuncion and Marseille. New Hard Rock Hotel projects include Daytona Beach, Los Cabos, Dallas-Fort Worth, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.