FALL 2021 WITH “COACH FOREVER SEASON TWO”
Presented in Collaboration with the Coach Family, Photographer Juergen Teller and Director and Writer Frances Frances
To launch Stuart Vevers’ Fall 2021 Coach collection, the house will present Coach Forever Season Two across brand channels on February 23.
YouTube streaming link: https://youtu.be/REd8SE8SA7g
Building on last September’s approach of community, responsibility and mixed-season wardrobing, the presentation will feature Coach Family members and bring the collection to life through both fashion imagery and film captured by Juergen Teller and entertaining short films by writer and director Frances Frances.
“I wanted to continue to explore new ways of showcasing our collections and expressing my vision for Coach with an approach that feels right for today,” said Vevers.” We’re evolving the story of Coach Forever by adding playful moments that celebrate pop culture and escapism.”
Debuting live on Coach’s social channels, Coach Forever Season Two features Jennifer Lopez, Michael B. Jordan, Kaia Gerber, Paloma Elsesser, Megan Thee Stallion, Hari Nef, Wisdom Kaye along with additional Coach Family and collaborators.
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.