Redken is proud to introduce a new color care line specifically formulated for naturally gray and silver hair this October… our NEW! Redken Color Extend Graydiant! Redken Color Extend Graydiant Shampoo is an anti-yellow, color-depositing shampoo that, along with the Silver Conditioner, tones, strengthens and nourishes naturally gray and silver hair. How does it work? Our violet-pigmented, anti-yellow Shampoo neutralizes unwanted yellow and orange undertones left in gray hair once natural pigment is gone. With a newly even-toned base, the Silver Conditioner then deposits custom direct dyes onto the fiber for a beautiful, brightening silver pay off. Both formulas help to nourish and strengthen gray and silver hair for balanced, conditioned texture.
Speaking of texture, when hair loses its pigment, it becomes more susceptible to environmental factors. In pigmented hair, the melanin plays a protective role – in gray hair, this filtering no longer takes place and this exposure causes a weakening of the fiber and a yellowing caused by UV interacting with keratin and lipids. Because of this, the Redken Color Extend Graydiant Shampoo and Silver Conditioner help to nourish and strengthen gray and silver hair for balanced, conditioned texture.