INSIDE MIRACLE MILE SHOPS
WHAT: Join DC and its elite team of Motocross athletes for an autograph signing event at the DC store located in Miracle Mile Shops at Planet Hollywood Resort & Casino, Las Vegas on Thursday, May 5.
Guests will be able to meet and get autographs from DC’s top motocross athletes who are in town to celebrate the 2011 Monster Energy AMA Supercross finals. There will be in-store discounts and people can shop DC’s newest products from the Summer 2011 Collections.
The DC Las Vegas store features men’s and boy’s apparel, footwear and accessories, as well as DC’s Skateboarding and LIFE Collections, which includes DC athlete signature models.
Thursday, May 5, 2011
5:30 – 7 PM
DC Shoes – Miracle Mile Shops
3663 Las Vegas Blvd. South, Suite 390
Las Vegas, NV 89109
ATTENDING: DC Motocross team riders – Jeremy McGrath, Robbie Maddison, Trey Canard, Nate Adams, Josh Hill, Malcolm Stewart, Jason Anderson, Martin Davalos, and Ryan Morias
Special Appearance by DC’s Snow team: Aaron Biittner, Iikka Backstrom, Devun Walsh, and Lauri Heiskari
Founded by Ken Block and Damon Way in 1993, DC quickly grew to become a worldwide leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a premium global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboard boots, outerwear and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
About Miracle Mile Shops
Keep up with the latest Miracle Mile Shops news via Facebook, Twitter and YouTube. Miracle Mile Shops is open 10 a.m. – 11 p.m. Sunday – Thursday and 10 a.m. – midnight Friday – Saturday. For more information, call (888) 800-8284.
Miracle Mile Shops at Planet Hollywood Resort & Casino is a 1.2 mile retail/entertainment complex at the heart of the famed Las Vegas Strip featuring 170 specialty stores, 15 restaurants and three live entertainment venues. The center is home to PBR Rock Bar & Grill, boasting a Strip-side location with excellent food, drinks and world class bull riding; the affordable fashions of H&M; Sugar Factory, the sweet shop adored by Hollywood’s hottest celebrities; surfing lifestyle retailer Billabong; GUESS by Marciano; Urban Outfitters; True Religion Brand Jeans; 15,000-square-foot bar and restaurant Cabo Wabo® Cantina; Las Vegas’ very own Sin City Brewing Co.; Club Tattoo, featuring some of the best tattoo artists and body piercers in the nation; the only Ben Sherman in the city; as well as a multi-million dollar fountain show. Miracle Mile Shops is owned by David Edelstein and Aby Rosen, in conjunction with leasing and marketing consultant Robert K. Futterman & Associates LLC. For more information, visit www.miraclemileshopslv.com.