Famed and famously notorious retired basketball star, Dennis Rodman, celebrated his 50th birthday and the launch of WB Brand cigar line at Sugar Factory American Brasserie ( ) inside Paris Las Vegas last night. The outrageous athlete dined with a group of friends and enjoyed a big birthday meal of shrimp cocktails, chicken skewers, assorted slider burgers, macaroni and cheese pops, New York strip steak, Black Angus filet and pan roasted Pacific salmon, while sipping on Sugar Factory’s signature Berry Bliss cocktail, before indulging in a giant King Kong ice cream sundae for dessert. Rodman, always up for some true showmanship, pleased the crowd by heading to the back kitchen and signing a stack of Sugar Factory’s dinner plates to hand to his adoring and excited fans.

Later in the evening, swarms of people crowded around Rodman as he shopped in the attached retail store, itching to get a snapshot of the celebrity as he picked out treats and browsed Sugar Factory’s expansive Couture Pop selection. The star even gave out a few boxes of his brand new cigars to fans and got behind the café counter to pose for photos with the staff as he assisted with helping guests choose from the store’s decadent gelato flavors. Rodman thanked everyone for the well wishes and birthday love before heading upstairs to his birthday extravaganza at Chateau Nightclub & Gardens.

Sugar Factory American Brasserie is an American take on a traditional French brasserie, serving delicious cuisine all day, and all night, along with an over sized retail store and signature Chocolate Lounge. Other Sugar Factory retail stores are located at The Mirage and Miracle Mile Shops at Planet Hollywood.

Dennis Rodman with an autographed dish at Sugar Factory American Brasserie in Paris Las Vegas
Dennis Rodman enjoying Sugar Factory American Brasserie’s signature King Kong ice cream sundae

Dennis Rodman with Sugar Factory’s famous Couture Pop

PHOTO CREDIT: Angele Weiss/WireImage

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