Estrella Damm & Southern Wine & Spirits of Nevada Host Industry Event,
Creativity in the Art of Food, Chef Ferran Adrià.
Ferran Adrià, the World’s Most Award-Winning Chef, to Speak at Bazaar Meat
by José Andrés at SLS Las Vegas for an Exclusive Industry Event
Ferran Adrià, the World’s most award-winning chef, and executive chef of elBulli, the #1 restaurant in the World during its time, is coming to Las Vegas this September for a first-time exclusive event. Mr. Adrià will welcome chefs, hotel owners, food & beverage directors and restaurateurs to join him in an intimate gathering: Creativity in the Art of Food, Chef Ferran Adrià at Bazaar Meat by José Andrés in SLS Las Vegas on September 11th. The event, hosted by Estrella Damm, The Beer of Barcelona will begin with a presentation by Ferran Adrià, sharing his experiences at the renowned elBulli restaurant he oversaw in Spain, as well as discussing his vision on tapas, and elBulli’s future. Joining the evening is Mr. Adrià’s longtime friend, the culinary director of SLS Hotels and chef/owner of Bazaar Meat, José Andrés, who welcomes guests with signature tapas, , bringing a bit of Barcelona to Las Vegas.
“In Barcelona, friends and family love to get together for tapas and Estrella Damm” commented Floris van Neerrijnen, Brand Specialist of Estrella Damm. “A traditional staple for social gatherings in Barcelona, tapas are small plates that are meant to be shared by all. Tapas are more than just a meal; they are a way of life.”
Estrella Damm beer is the market leader in Barcelona, home to Ferran Adrià. Chef Adrià has been collaborating with the brewery since 2008, particularly in the creation of Inedit, a malt and wheat beer brewed with spices, specifically crafted to pair with food. Chef Adrià expanded his role in 2013 as the gastronomic ambassador for the brewery’s flagship brand, Estrella Damm.
“Southern Wine and Spirits of Nevada is proud to welcome Chef Ferran Adrià, a gastronomic legend and global spokesperson for Estrella Damm, to Las Vegas. We look forward to sharing the Chef’s insights, and a delicious Estrella Damm draft, with our customers” said Allan O’Neil, Senior Vice President – Beer, Southern Wine & Spirits of Nevada.
“Las Vegas is a culinary mecca when it comes to food. It only made sense to host this special event amongst those that continue to pave the way for the Las Vegas Food & Beverage industry” said van Neerrijnen.
Ferran Adrià was the co-owner and chef of elBulli from 1984 until its closure as a restaurant in 2011. Chef Adrià has a long history of recognition, including being listed on TIME Magazine’s “World’s Top 100 Influential People” and Restaurant Magazine’s 2010 “Chef of the Decade”.
elBulli itself was awarded “World’s Best Restaurant” five times by Restaurant Magazine between 2004 and 2010. The elBulli team created 1,846 dishes during their tenure, which has inspired chefs from all over the world to go beyond the norm and push boundaries in the kitchen.
The restaurant, once receiving 2 million reservation requests each summer it was open, closed in 2011 in order to become a center for research and innovation. The center will reopen in the future as elBullifoundation, dubbed “Bullipedia” by Ferran Adrià, to young, aspiring, culinary professionals.
Creativity in the Art of Food, Chef Ferran Adrià is taking place at 6pm on September 11th at Bazaar Meat by José Andrés at SLS Las Vegas, by invitation only. Estrella Damm is imported into the US by United States Beverage and distributed in Las Vegas by Southern Wine & Spirits of Nevada.
About Estrella Damm
Established in 1876, Estrella Damm is an award-winning, premium pale lager known internationally as the “Beer of Barcelona.” During its 138-year tenure, Estrella Damm has remained the number one beer in Barcelona. An independent brewer with its own personality, Estrella Damm is known for its creativity. Today it is brewed by the eleventh generation of Master Brewers who still follow the distinctive original recipe created in 1876, with Mediterranean ingredients such as pearl rice, a distinctive ingredient characteristic of Estrella’s unique flavor. Estrella Damm is imported by United States Beverage. www.estrelladamm.com www.unitedstatesbeverage.com
About Southern Wine & Spirits of Nevada
Southern Wine & Spirits of Nevada is the state’s leading wine, spirits, beer and beverage distribution company. Since being formed in 1972, Southern Wine & Spirits of Nevada has been known for its historic commitment to delivering the highest standards of customer service, best-in-industry professional and well-trained sales, operational and support staff, its ongoing investments in and contributions to hospitality and beverage education for its staff, its customers and to many national educational institutions. In addition, guided by the leadership of Senior Managing Director Larry Ruvo, Southern Wine & Spirits of Nevada is justly respected for its deeply held belief in the importance of giving back, for being a socially responsible corporate citizen and for making generous contributions to national, state and local charitable organizations. A testament to the company’s commitment to education and community, the Southern Wine & Spirits of Nevada Academy of Spirits and Fine Service and its School of School of Fine Wine and Beverage Service both work in conjunction with the University of Nevada Las Vegas (UNLV) William F. Harrah College of Hotel Administration to support Nevada and the future leaders of the hospitality industry. For more information visit www.southernwine.com
About SLS Las Vegas
SLS Las Vegas is an all-encompassing resort and casino with more than 1,600 guest rooms and suites in three distinctive towers, 80,000 square feet of flexible meeting space and a collection of sbe’s acclaimed restaurant and nightlife brands. SLS Las Vegas provides an approachable experience featuring multiple unparalleled nightlife offerings including Hollywood favorite, The Sayers Club, the edgy and sophisticated nightclub, Foxtail and mega-club, LiFE. Additionally, SLS Las Vegas offers an impressive selection of dining concepts including Bazaar Meat by José Andrés; Katsuya by Starck; Cleo; Umami Burger, Beer Garden & Sports Book; Ku Noodle; 800 Degrees Neapolitan Pizzeria; The Griddle Cafe; The SLS Buffet and The Perq. The property also hosts a nearly 10,000-square-foot Fred Segal retail experience, the intimate and luxurious Ciel Spa and a sports book operated by global gaming leader, William Hill. For more information about SLS Las Vegas, please visit slsvegas.com and stay connected on Facebook, Twitter, and Instagram.