Event Recap: Life is Beautiful Festival in
Downtown Las Vegas – Day 2
The Life is Beautiful Festival ended its inaugural weekend on Sunday, October 27 with an action-packed day featuring top musicians, chefs, artists and speakers. The festival culminated with a highly anticipated performance by Las Vegas natives The Killers.
Life is Beautiful Festival made history with its unprecedented 15-bock footprint, and highly curated lineup of talented music, food, art and learning.
Below is a list of highlights from the day:
Highlights of the festival so far include:
- Haim packed the Huntridge Stage at the band’s first Las Vegas show.
- Jurassic 5 arrived in a motorcycle-drawn carriage.
- Janelle Monáe covered The Jackson 5’s “I Want you Back.”
- Vampire Weekend made a stop at Atomic, the oldest bar in Las Vegas, before their set which began with “Sunday Morning,” as a tribute to rock legend Lou Reed.
- Empire of the Sun was seen smashing a guitar on stage, also in homage of Lou Reed.
- Festival attendees lined up to hear a highly inspirational speech by Zappos.com CEO Tony Hsieh
- “Chefs on Stage” demonstrations featured chef/ musician collaborations, such as:
- Chef Bruce Bromberg with Vernon Reid of Living Colour
- Chef Scott Conant with singer ZZ Ward
- Celebrity sightings included:
- Pasquale Rotella and Holly Madison
- Pauly Shore
- Christopher Mintz-Plasse
- Mayor Carolyn Goodman
- Day 2 Headliner and hometown sensations “The Killers” performed their new single “Shot At The Night” for the first time live.
- Photo credit: FilmMagic
Life is Beautiful Festival Sponsors
Wirtz Beverage Nevada, Caesars Entertainment, Cirque du Soleil, Esquire Magazine, Heineken USA, Las Vegas Events, Las Vegas Review Journal, Red Bull, Sub-Zero Wolf & Westar Kitchen & Bath, Travel + Leisure, Zappos.com, Ketel One Vodka, Murphy-Goode, Pandora, Planet Hollywood Resort & Casino and Flamingo Las Vegas, Samsung, Silicon Valley Bank, Toyota, Dolce Vita + J.D. Fisk, El Cortez Hotel & Casino, US Foods, Whole Foods Market, Airstream 2 Go, Bacardi, Chef Works, Downtown Grand Las Vegas Hotel and Casino, the D Las Vegas, Le Creuset, MGM Grand, Original Penguin, Ploom, & Silver State Productions.
Life is Beautiful Festival is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit www.lifeisbeautifulfestival.com and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at Facebook.com/LIBFestival and Twitter.com/LifeIsBeautiful.
ABOUT AURELIAN MARKETING GROUP
Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events. Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City. He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011. www.aurelianmg.com
ABOUT ANOTHER PLANET ENTERTAINMENT
Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as “Promoter of the Year” in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007). www.apeconcerts.com.
ABOUT MAKTUB MARKETING
MAKTUB Marketing is directed by Joey Vanas. Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.
ABOUT DOWNTOWN PROJECT
Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world. The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups. With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas. www.downtownproject.com