Feeling Brassy? Tone, Soften, and GO With Redken’s NEW! Color Extend Blondage Purple Foam Mousse, Exclusively At Ulta




We’ve all been there – you’ve rescheduled your next color appointment to stretch out your blonde a littttleee bit more, and before you know it, your hair is WAY brassier than you remember. Redken has the perfect, immediate fix that’s available NOW, exclusively at Ulta and at, to hold you over until your next appointment! The NEW! Redken Color Extend Blondage Purple Foam Mousse contains violet pigments to instantly tone blonde hair and eliminates brass and yellow tones. This purple pigmented leave-in formula leaves you with cool, perfectly toned blonde hair and instantly makes hair smooth, bouncy, and incredibly soft. Features Citric Acid and Sunflower Seed Oil for pH-balancing and softness. For those looking for the ultimate anti-brass regimen, pair with our recently-repackaged Redken Color Extend Blondage Shampoo and Conditioner ($23.00 SRP EACH)*.



Shake well before use. Dispense a small amount into hands. Apply to damp hair from root to ends. Comb through and evenly distribute. Apply more as needed for extra neutralization of brassy undertones. Do not rinse. Wash hands after applying. Style as usual.


The NEW! Redken Color Extend Blondage Purple Foam Mousse is available now, exclusively at Ulta and, for $29.00. Please reach out if you’d like to try a sample!


*Redken’s Haircare Renovation (March 2021) involved a repackage of our entire haircare range across shampoos, conditioners, and treatments into new, Cradle To Cradle-certified* packaging that’s recyclable** AND comprised of at least 93% recycled plastic***! We also partnered with The Braille Institute to add Braille to the shampoo and conditioner packaging to make it more accessible to all consumers. You can find high-res images here.


  • *All bottles produced at our plant in Florence, Kentucky have accomplished Cradle To Cradle Certification at the Silver level. The Cradle to Cradle Certification is one of the most recognized standards for products that are safe, circular and made responsibly.
    • The certification is a multi-attribute certification:
      • Products are evaluated across 5 criteria categories: Material health (ingredients), material reutilization (packaging), water stewardship (manufacturing), renewable energy (manufacturing) and social fairness (supply chain/human rights).
      • Products are then ascribed a certification level based on their performance: basic, bronze, silver, gold or platinum.
      • This certification is valid for 2 years at which time we have to recertify and demonstrate improvement. So, with a silver certification today, Redken has an opportunity to improve our products to gold/platinum standards in time for the next round of certification.
  • **300ml Shampoo + Conditioner Bottles: recyclable (except Frizz Dismiss and Color Extend Graydiant)
  • **500ml Shampoo + Conditioner Bottles: recyclable (except Frizz Dismiss and Color Extend Graydiant)
  • ***Shampoos & conditioners, excluding the caps