HOPE MEANS NEVADA’S “#ASK5 TO SMASH STRESS” CAMPAIGN
ANNOUNCES APRIL 3 – 9 VIRTUAL EVENTS HIGHLIGHTING FRIENDSHIP
WHAT:
For the first week of its monthlong “#Ask5 to Smash Stress” social media campaign for National Stress Awareness Month, Hope Means Nevada (HMN), the community-based non-profit focused on eliminating youth suicide in the state, will focus on Friendship.
All month long, the social media campaign will encourage teens to #Ask5 of their friends how they are doing and provide actionable techniques to foster mental wellness. Each week will focus on a different theme, each chosen to raise awareness of effective ways to alleviate stress. Teens will be encouraged to log onto social media daily to learn about different stress-relieving strategies, including everything from meditation and creating strong social support groups, to yoga and creating visual art. In daily live presentations and short videos posted to social media, teens and a variety of professionals will share helpful mental wellness tips and meaningful discussion. The campaign is sponsored by Anthem Blue Cross and Blue Shield.
WEEK 1 SCHEDULE: FRIENDSHIP
Sunday, April 3: Kick-off video with overview of the campaign and what the audience can expect, presented by Sydney Yee, a local high school student and HMN teen committee member.
Monday, April 4: HMN teen committee member Caitlyn Eikelberger and Logan Steinhardt will discuss differences between toxic and healthy friendships.
Tuesday, April 5: Infographic on friendship sharing the differences between healthy friendships and toxic or unhealthy friendships discussed on April 4 with the HMN teen committee members.
Wednesday, April 6: NFL cheerleader Mackenzie Vojvoda will speak about friendship live at 5 p.m
Thursday, April 7: Check in & chat box question
Friday, April 8: Social media music performance with ChloA Watson
Saturday, April 9: Weekly Recap – Five takeaways from the week
WHERE:
Facebook, Twitter and Instagram
SOCIAL MEDIA:
Facebook, Twitter and Instagram: @hopemeansnevada
HASHTAGS:
#Ask5toSmashStress
#Ask5
#SuicidePrevention
#MentalWellness
#ItsOKtoNOTbeOK
#StressAwarenessMonth
