Introducing NEW Pureology Fresh Approach Dry Shampoo and Condition

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NEW FRESH APPROACH™

Dry Shampoo and Condition for Colour Treated Hair 

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Loss of pigment can occur anytime hair comes in contact with water. In fact, water abrasion, when the hair is exposed to extreme water saturation in the shower or bath, is the #1 cause of hair colour fade. To combat this, Pureology introduces a cleansing collection of dry shampoo and conditioner to extend the life of your haircolor.

“Shine isn’t a word that’s normally associated with dry cleansing products, as they tend to have a mattifying finish when working to absorb oil,” says Steven Henley, Senior Director of Education Development for Pureology. “In developing Fresh Approach, we knew that shine is a top priority for consumers, especially those with colour-treated hair; consequently, shine was a top priority for this launch.” Launch Date: October 2013 Available: In salons nationwide

About Pureology Serious Colour Care All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit www.pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

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