NEW FRESH APPROACH™
Dry Shampoo and Condition for Colour Treated Hair
- Fresh Approach Dry Shampoo ($24, www.pureology.com/where-to-buy)
- Fresh Approach Dry Condition ($24, www.pureology.com/where-to-buy)
“Shine isn’t a word that’s normally associated with dry cleansing products, as they tend to have a mattifying finish when working to absorb oil,” says Steven Henley, Senior Director of Education Development for Pureology. “In developing Fresh Approach, we knew that shine is a top priority for consumers, especially those with colour-treated hair; consequently, shine was a top priority for this launch.” Launch Date: October 2013 Available: In salons nationwide
About Pureology Serious Colour Care All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!® For more information visit www.pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.