50% of women who color their hair are brunette*, yet most pigmented color care products on the market have historically been created for toning high levels of blonde hair. This January, Redken is taking its pigmented color care offerings to the next level with a new addition for brunettes: the NEW! Redken Color Extend Brownlights Shampoo and Conditioner, which wards off brassy brunette hair in between lightening/color appointments as well as in natural brunettes.


Formulated with blue pigment to target deeper levels of brass, Redken Color Extend Brownlights works to neutralize warm undertones to keep your natural or colored brunette hair color cool, bright and healthy. Simply use as needed to ward off brass – the more you use it, the more it tones! Our formula features brand-new progressive color deposit technology to help prolong cool tones by depositing the perfect balance of blue pigment with every wash. When used daily, the color deposit gradually builds up to prevent the brassy tones and warmth that usually start to appear 4-6 weeks after your color service. The progressive technology is also perfect for natural brunettes in hard water areas, which tends to make hair more prone to brass.


“The NEW! Redken Color Extend Brownlights Shampoo and Conditioner is the perfect solution for my busy brunette clients who tend to get brassy in-between salon appointments. It’s easy – all they need to do at home is use this shampoo and conditioner system to keep their hair healthy and to ward off brass in between their color appointments, which helps keep their fresh-out-of-the-salon color longer. Using the right color care products at home in between salon appointments is the key for healthy, beautifully-colored hair.” – Redken Brand Ambassador Cassondra Kaeding.


HOW TO USE:                                     


Available: The NEW! Redken Color Extend Brownlights Shampoo and Conditioner retails for $22.50 each, and can be found at Ulta,, and starting January 2020.


About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.