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Introducing Redken’s Most Powerful Haircare This February – 60 Years Of Innovation In 3 Bottles

As a professional salon leader and female-founded brand, Redken is backed by both state-of-the-art science and a legacy of innovation that dates back to the 1960s with our founders, actress Paula Kent and chemist Jheri Redding. Redken always been powered by science with formulas based on protein, moisture, and acidic pH for healthy hair. We’ve also always been prescribed by pros, whether they’re behind the chair, working on set, or getting their clients red carpet-ready. In 2021, Redken is thrilled to add a new milestone to our brand history: the NEW! Redken Acidic Bonding Concentrate range, which is a culmination of 60 years of our research and innovations. Formulated for all hair types and textures, the Redken Acidic Bonding Concentrate range provides a total hair transformation with ultimate repair, intense conditioning, and color-fade protection.

 

THE NEW! REDKEN ACIDIC BONDING CONCENTRATE RANGE, LAUNCHING FEBRUARY 2021

  • The NEW! Redken Acidic Bonding Concentrate range contains Citric Acid, an alpha hydroxy acid within our concentrated Bonding Care Complex to reinforces weakened bonds to improve strength and hair resiliency after salon bleach or color services.
  • All-in-one care provides a 56% reduction of breakage^, 11X smoother hair^^, 82% reduction of visual split ends^^^, color fade protection, and ultimate conditioning.
  • The NEW! Redken Acidic Bonding Concentrate range is specifically formulated with an acidic pH to defend against the negative effect of hair coloring, styling tools, and even water, which has a pH of 7, to balance hair’s pH back into a healthy range of 4.5-5.5. The result? Healthier looking and feeling hair!
  • This new packaging is also Cradle To Cradle-certified* and is comprised of recycled plastic**! In addition, Redken has partnered with The Braille Institute to add Braille to the packaging to make it more accessible to all consumers.

 

The NEW! Redken Acidic Bonding Concentrate range includes the NEW! Redken Acidic Bonding Concentrate Shampoo, the NEW! Redken Acidic Bonding Concentrate Conditioner, and the NEW! Redken Acidic Perfecting Concentrate Leave-In and will retail for $30.00 each and will be available at Amazon.com, Ulta, and Ulta.com starting February 2021.

 

  • ^When used as a system of Acidic Bonding Concentrate Shampoo & Conditioner vs. non-conditioning shampoo
  • ^^When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner & Leave-in Treatment vs. non-conditioning shampoo
  • ^^^When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner & Leave-in Treatment
  • *All bottles produced at our plant in Florence, Kentucky have accomplished Cradle To Cradle Certification at the Silver level. The Cradle to Cradle Certification is one of the most recognized standards for products that are safe, circular and made responsibly.
    • The certification is a multi-attribute certification:
      • Products are evaluated across 5 criteria categories: Material health (ingredients), material reutilization (packaging), water stewardship (manufacturing), renewable energy (manufacturing) and social fairness (supply chain/human rights).
      • Products are then ascribed a certification level based on their performance: basic, bronze, silver, gold or platinum.
      • This certification is valid for 2 years at which time we have to recertify and demonstrate improvement. So, with a silver certification today, Redken has an opportunity to improve our products to gold/platinum standards in time for the next round of certification.
  • **94% PCR recycled plastic, excluding the cap
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Introducing Redken's Most Powerful Haircare This February - 60 Years Of Innovation In 3 Bottles