Introducing Redken’s NEW! Volume Maximizer Thickening Spray: MAXIMUM Volume Is Just A Few Spritzes Away!


Looking for maximum volume without the effort? Redken is pleased to introduce its NEW! Redken Volume Maximizer Thickening Spray, a lightweight volumizing spray that pumps up your volume from root to tip.


The NEW! Redken Volume Maximizer Thickening Spray provides a workable, crunch-free finish and is designed for all hair types looking to add weightless volume and body. Hair looks and feels thicker after a single use while a workable, long-lasting finish keeps your hair from falling flat.


How does it work? A combination of polymers and ceramide helps to provide fuller-looking hair with all-day volume and body. To use, simply spritz onto damp hair,* then air-dry for a soft, voluminous look, or blow-dry for maximum volume and body.


“I have been waiting for a volume spray from Redken. I can’t tell you how many clients ask me for something to add effortless volume to their hair – no matter their texture or how they style. I love the versatility of the NEW! Redken Volume Maximizer Thickening Spray, which gives me a solution for all of my clients who are looking for that extra ‘oomph,’ whether they blow-dry or air-dry. It’s a must-have for anyone’s kit.” – Redken Brand Ambassador Rodney Cutler.


The NEW! Redken Volume Maximizer Thickening Spray retails for $28.00 and is available on,, and starting 5/24. Please reach out if you would like to schedule an interview or receive a sample of this new launch! Press and high-res can be found here.

*Looking a total volume regimen? Prep hair in the shower with Redken’s NEW! Volume Injection Shampoo and Conditioner, which feature lightweight, pH-balancing formulas that are formulated with Redken’s Bodifying Complex with Filloxane – known to help penetrate and expand hair’s diameter from the inside out while softening strands. The NEW! Redken Volume Injection Shampoo and Conditioner retail for $23.00 each are available on starting March 2021 and Ulta/ starting April 2021.


About Redken

For over 60 years, Redken has been a leader in the professional salon industry, empowering professionals and consumers to achieve healthy hair transformations with confidence. Founded by Paula Kent, a woman who believed in the power of science, Redken was the first company to take a scientific approach to hair, defined as the right balance of protein, moisture and supported by an acidic pH, which remains the alpha and omega of haircare to this very day. All Redken products are made with the highest quality ingredients, and tested by salon professionals to ensure maximum efficacy, for every hair type and texture and every hair need. Based in New York City, Redken supports the expertise of salon professionals with principle-based education, cutting edge technologies rooted in protein-science, and a portfolio of products including Shades EQ – the #1 demi-permanent haircolor on the market – for maximum versatility and flexibility for clients of all hair types and hair textures. To learn more, visit or 

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Introducing Redken’s NEW! Volume Maximizer Thickening Spray: MAXIMUM Volume Is Just A Few Spritzes Away!