NELLIE’S SOUTHERN KITCHEN TO MAKE LAS VEGAS DEBUT AT MGM GRAND IN Q1 2022
Jonas Family Concept Celebrates Southern Comfort Food, Gracious Hospitality and Live Entertainment
(L-R), Kevin Jonas, Sr.; Phil Guerini (Jonas Group Entertainment); Teresa Miles Walsh (Access Media Advisory); Kevin Jonas II; Andrew Siegel (TLI Bedrock LLC); Nick Jonas; Michael Neubecker (MGM Grand); Joe Jonas; Olivia Somerlyn (Oly Studio); George Kreis (Jonas Group Holdings, LLC); Cliff Atkinson (WE Advisory Group)
Nellie’s Southern Kitchen, a Jonas family experience, will make its Las Vegas debut at MGM Grand in early 2022. Helmed by Denise and Kevin Jonas, Sr., their sons Kevin II, Joe and Nick (the Jonas Brothers) and Franklin – in partnership with TLI Bedrock LLC, a New York City-based investment firm – Nellie’s will celebrate the comfort food, hospitality and Southern charm of the family’s 1760s roots in North Carolina.
The MGM Grand location marks the second venture for the concept.
Located in The District opposite the MGM Grand Garden Arena, the 11,000-square-foot-restaurant will pay homage to Kevin, Sr.’s grandmother, Nellie, who lived in Belmont, North Carolina until she passed in 2011. With an atmosphere inspired by the Jonas’ love for music, the vibrant space will be a lively spot for all ages to enjoy fresh, flavorful dishes and live entertainment.
“To open a restaurant in the heart of the iconic Las Vegas Strip is thrilling, and I know my Grandma Nellie would be truly amazed seeing her name in lights,” said Kevin, Sr. “Our family loves Las Vegas. We have spent significant time in the city and are proud to invite everyone to pull up a seat and enjoy our family’s hospitality and treasured family recipes.”
Denise Jonas said, “One of our greatest joys in life is sharing a meal with those we love. There is always room for guests in our home and around our table. Grandma Nellie was the perfect example of showing this kind of comfort to people!”
The carefully crafted restaurant design is modern and elegant with a folkloric texture, which contributes to an atmosphere of ‘polished casual’ dining.
MGM Grand President & COO Michael Neubecker said, “MGM Grand and the Jonas family are two entities highly focused on creating the best entertainment experiences for fans and consumers from around the world. We are taking it a step further with this partnership by delivering a unique venue that serves delicious Southern food in a spirited atmosphere, along with the first-in-class hospitality for which Las Vegas and Nellie’s are known. We welcome the Jonas team to our portfolio and look forward to sharing this exceptional restaurant with our guests next year.”
No stranger to the Las Vegas entertainment scene, the Jonas family has held ties to the city and MGM Resorts International over the years, including Jonas Brothers concerts at MGM Grand Garden Arena as well as sister properties, Park MGM and Mandalay Bay.
Guests will enjoy Nellie’s signature dishes including its warm biscuits, Chicken & Dumplins, Hawg Hill Smoked Pulled Pork Sandwich, Chicken and Gravy, Southern Meat Loaf, and Chicken and Waffles with cinnamon-honey butter. The restaurant also will feature an extensive cocktail menu and introduce new offerings exclusive to the Las Vegas location.
BRINGING NELLIE’S TO LIFE
When guests arrive at Nellie’s, they will feel they’ve come home to a front porch setting, where everyone is welcome at the table. A magical summer evening is conjured in tones and materials reminiscent of North Carolina’s grassy meadows, weathered barns and white shiplap cottages, the Smoky Mountains imagined in the distance. Unique furnishings and decor, created and crafted by OLY Studio exclusively for Nellie’s, will impart richness and depth with whimsical nods to Nellie and the Jonas family’s passion for music and hospitality.
QUOTES FROM THE JONAS BROTHERS
Kevin Jonas II said, “Our dad’s passion for family, food and music shines through at Nellie’s. It’s a beautiful tribute to our great-grandmother’s legacy, and we know Las Vegas will love it as much as we do.”
Joe Jonas said, “We have incredible memories performing at MGM Grand Garden Arena, so to have Nellie’s next to it is surreal. Las Vegas has always had a special place in our hearts, and now our connection to the city and its community will be stronger than ever.”
Nick Jonas said, “My great-grandmother was happiest when surrounded by people having a great time. That’s what Nellie’s is all about – amazing food, vibes and music. We love Las Vegas and can’t wait for my Dad to be able to introduce Nellie’s and this piece of our family history to the West Coast.”
Franklin Jonas, said, “I worked at Nellie’s for several years. I know that place better than most people. Nellie’s is special because it accomplishes the impossible, whether it’s because of the food, the environment, or the people; it creates a community that truly makes you feel at home.”
MEET THE TEAM
The Jonas family is partnering with TLI Bedrock LLC on this next phase of introducing the Nellie’s experience to wider audiences. Andrew Siegel of TLI Bedrock, said, “We’re proud to support the Jonas family in bringing what they’ve created in Nellie’s to the world’s attention starting right here in Las Vegas. We’re equally thrilled to have the support and vision of MGM Grand, Mike Neubecker and his team to present such a fresh, unique and family friendly concept to the Strip.”
More details about Nellie’s and its opening date will be shared in the coming months.
ABOUT JONAS GROUP
Back in 2005, while Kevin Jonas, Sr. was managing his sons – GRAMMY-nominated, multi-platinum-selling group, Jonas Brothers – he formed what would later evolve into Jonas Group Holdings, LLC. Offering a diversified portfolio of entertainment, marketing and development services, including talent management, music publishing, branding partnerships, as well as audio, television & film production, the Jonas Group family of companies is a globally recognized force, helping all kinds of talented individuals realize and harness their full potential in all areas of their career. The dynamic company values quality over quantity with the belief that authenticity, vision and hard work are key to success. Leading these efforts alongside Kevin is Phil Guerini, Chief Executive Officer of Jonas Group Entertainment and George Kreis, Chief Strategy & Operations Officer of Jonas Group Holdings, LLC.
ABOUT MGM GRAND
MGM Grand Hotel & Casino is “The Entertainment Authority,” creating the ultimate Las Vegas experience. A variety of accommodations serve every need while guests discover signature dining by celebrity chefs including Tom Colicchio’s Craftsteak, Michael Mina’s International Smoke, Wolfgang Puck’s Bar & Grill, Michelin three star restaurant Joël Robuchon and Morimoto Las Vegas. In addition to a pampering spa and salon and an elaborate 380,000-square-foot conference center, the resort offers a wide-range of world-class entertainment at the Grand Garden Arena; the epic KÀ by Cirque du Soleil; world-famous dance crew Jabbawockeez; master illusionist David Copperfield; Topgolf Las Vegas; Brad Garrett’s Comedy Club; and Hakkasan Las Vegas. MGM Grand is owned by MGM Resorts International (NYSE: MGM). For more information and reservations, visit mgmgrand.com, call toll free at (877) 880-0880 or find us on Facebook and Twitter or follow our blog.
ABOUT TLI BEDROCK LLC
TLI is a multi-strategy investment vehicle of a New York City-based family office with a 115-year history in real estate. A third of its 10 million square feet of property is tenanted by essential retail such as grocers and drug stores. TLI seeks to back innovative projects, responsible companies that think broadly about customer, employee and community needs, and sustainable approaches to commerce. TLI’s principal Andrew Siegel has extensive experience applying disruptive technology to traditional businesses both as an operator and investor. He is currently executive chairman of Four-Q Systems, Inc., a fintech platform carved out of the shared service operations of General Electric. He previously served as executive vice president of Advance Publications and founded Advance Venture Partners where he led investments in Rent the Runway, Compass and Farfetch, among others.
ABOUT OLY STUDIO
OLY Studio is a San Francisco Bay Area-based company, owned and operated by Kate McIntyre and her design partner Brad Huntzinger. The two have been creating elegant designs and crafting high-end furnishings for consumers, design customers and hospitality for over 20 years. OLY Studio designed and furnished the original Nellie’s Belmont and is excited to again collaborate with the Jonas family, exclusively designing and crafting the furniture, lighting and decor for Nellie’s Las Vegas. Find OLY at Olystudio.com and on Instagram @oly.studio.
ABOUT ACCESS MEDIA ADVISORY
Access Media Advisory, a Connecticut and London-based media industry strategic advisory and investment firm, led by Teresa Miles Walsh, has participated in developing the strategy for Nellie’s expansion.