Kérastase and Intercoiffure America Canada Celebrate COLOR- A Salon by Michael Boychuck at Caesars Palace as the Exclusive ICA Salon on the Strip
Intercoiffure America Canada (ICA), the world’s most powerful and influential organization in the hairdressing industry, and Kérastase, the world’s leading professional luxury haircare brand, celebrated COLOR- A Salon by Michael Boychuck at Caesars Palace as the only ICA recognized salon on the Las Vegas Strip during their annual Spring Atelier on Saturday, April 6, 2019.
Sheila Zaricor-Wilson, president of Intercoiffure America Canada, kicked off the acknowledgements of the evening, followed by Caesars Palace Regional President Gary Selesner and General Manager Sean McBurney who both welcomed guests to Caesars Palace along with giving thanks and appreciation to Boychuck and the salon team for the incredible accomplishments they have achieved over the years.
“Michael pitched us this idea to showcase COLOR’s partnership with Kérastase when Intercoiffure came to Vegas by hosting a cocktail party at the salon,” said Kérastase General Manager Ramzy Burns. “Here we are together not even a year later having this party at the salon and seeing Michael’s vision come to life.”
“I’m so grateful to be on the board of directors of Intercoiffure and not only be business partners, but friends with the Kérastase team,” said Boychuck. “I’ve been given so many amazing opportunities with both these groups and can’t wait to see what else there is to come.”
The elite group of hair industry leaders were treated to salon tours, passed appetizers and refreshing cocktails, and enjoyed lively music as they mixed and mingled with other invited guests. Each guest left the party with their own bottle of Kérastase Elixir Ultime hair oil.