Life is Beautiful Festival Set for Downtown Las Vegas Fall 2013
Two Day Festival to Feature Music, Food and Art
Life is Beautiful (L.I.B.), a new two-day music, food and arts festival plans to attract thousands of locals and tourists to Downtown Las Vegas in the fall of 2013. L.I.B. is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project.
“We’re incredibly excited to be bringing this unprecedented lineup of partners, together,” stated Rehan Choudhry, CEO of Aurelian Marketing Group. ” This group of first class producers will make Life is Beautiful an incredible first of its kind festival.”
Aurelian Marketing Group is a Las Vegas-based marketing strategy company specializing in branded entertainment & event experiences. Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was recognized by event trade publication, BizBash as an Event Innovator for 2011.
Bay Area based Another Planet Entertainment will be responsible for music booking and stage production for L.I.B. Another Planet also produces the annual Outside Lands Music and Arts Festival and the Treasure Island Music Festival in San Francisco.
MAKTUB Marketing is headed by Joey Vanas, a managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.
“We’re bringing this Festival to Downtown Las Vegas because there is a tremendous community here driving real change, and we are looking to be a partner in the effort to make the arts an integral part of this growth movement,” stated Vanas.
Downtown Project is committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world by inspiring and empowering people to follow their passions and through investments in real estate, residential development, education, small business and tech startups to create a vibrant, connected urban core.
Festival dates, music, food and arts details will be released at a later date. For additional information on L.I.B. please visit www.lifeisbeautifulfestival.com.
ABOUT AURELIAN MARKETING GROUP
Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events. Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City. He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011. www.aurelianmg.com
ABOUT ANOTHER PLANET ENTERTAINMENT
Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as “Promoter of the Year” in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007). www.apeconcerts.com.
ABOUT MAKTUB MARKETING
MAKTUB Marketing is directed by Joey Vanas. Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.
ABOUT DOWNTOWN PROJECT
Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world. The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups. With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas. www.downtownproject.com
