M Resort Spa Casino and Tropicana Las Vegas to Launch “myheroes” Program in Honor of Active-Duty Military, Veterans and First Responders
Penn National Gaming, Inc. (NASDAQ: PENN) (“Penn National” or the “Company”), M Resort Spa Casino and Tropicana Las Vegas today announced that in celebration of Armed Forces Day on Saturday, May 15, they will be launching a new initiative to honor active-duty military, veterans and first responders. The “myheroes” program is an exclusive, fully integrated extension of Penn National’s industry leading mychoice® rewards loyalty program, which will provide our nation’s heroes access to exclusive discounts and offers at Penn National’s 41 properties in 19 States.
The “myheroes” program was the brainchild of Tosh Anderson, Director of Marketing at Hollywood Gaming at Dayton Raceway, and William Zeralsky, Vice President of Marketing Strategy at Penn National’s Las Vegas Service Center. Mr. Anderson proudly served in the United States Army and Mr. Zeralsky has a brother currently serving in the Navy.
All of Penn National’s properties will feature special benefits and unique events throughout the year for their active-duty military, veterans and first responder patrons. For example, all myheroes members will receive a tier upgrade to Advantage, a commemorative pin and a special players club card at signup. Each myheroes member will also be allowed to designate a family member or friend to share in all the same benefits, rewards and gifts of the program. In addition, properties will provide dining and retail discounts, as well as hotel discounts of up to 30% at all properties with such amenities. Special promotions and events for qualified patrons will be featured throughout the year.
At M Resort Spa Casino starting May 15, all active-duty military, veterans and first responders can take advantage of exclusive discounts and offers with myheroes, our newest addition to mychoice®. Eligible guests can sign up for a myheroes card at the casino cage. To further celebrate our heroes, M Resort Spa Casino has planned the following:
$10,000 myheroes Celebration Slot Tournament
May 30 | 2 – 8 p.m. | Tournament Zone
- First Place receives $5,000 Free SlotPlay®. Also, myheroes members who place in the Top 10 will receive DOUBLE the prize!
- All myheroes member will receive one free entry when their myheroes status is verified at the mychoice Center beginning May 15 through 8 p.m. on May 30.
- All mychoice and myheroes members may earn entries into the tournament on May 30 from 4 a.m. to 7:59 p.m. by earning 250 tier points, maximum three earned entries.
More information on the program can be found at www.themresort.com/casino/promotions.
At Tropicana Las Vegas starting May 15, all active-duty military, veterans and first responders can take advantage of exclusive discounts and offers with myheroes, our newest addition to mychoice®. Eligible guests can sign up for a myheroes card at the casino cage. To further celebrate our heroes, Tropicana Las Vegas has planned three weekends of fun and prizes.
$10K myheroes Slot Tournament
May 15 -16 | 12 – 4 p.m.
All participants who present a myheroes card at the casino cage will receive a free first entry! Earn 100 tier points from Friday, May 14 through Sunday, May 16 at 4 p.m. to receive an entry into the $10K myheroes Slot Tournament. Swipe your mychoice card at a kiosk to print your entry voucher and present it at the Slot Tournament Area. For every additional 250 tier points earned, players get a bonus entry for another chance to play! Up to 4 bonus entries can be earned per weekend. The top 10 highest scores of the weekend will receive the following prizes:
*Guests do not need to be present to win. Free SlotPlay® will be loaded by 5 p.m. at the conclusion of the tournament and is valid for 60 days.
myheroes Swipe & Win
May 18 – 23 | 5 a.m. – 11:59 p.m.
Win up to $1,000 every day from Tuesday, May 18 through Sunday, May 23! Earn 100 tier points each promotional day to receive an entry. Once you’ve earned your points, swipe your mychoice card at one of the kiosks located by the casino cage to reveal your Free SlotPlay prize! Plus, earn an additional 200 tier points each day to receive a second entry for a chance to win even more Free SlotPlay!
$10K myheroes Slot Tournament
May 29 – 30 | 12 – 4 p.m.
Join us for a second weekend of slot tournament fun Saturday, May 29- Sunday, May 30! Rules and prizes remain the same as the first tournament and tier points must be earned between Friday, May 28 – Sunday, May 30 at 4 p.m.
More information on the program can be found at www.TropLV.com/casino/promotions.
*Must be 21 and show valid military or first responder ID to sign up for a myheroes card. Slot tournament tier points must be earned between 12:01 a.m. Friday – 4 p.m. Sunday on the respective weekend. No more than 4 bonus entries may be earned each weekend, for a total of 5 possible entries per tournament. Free SlotPlay will be loaded to winners’ mychoice cards by 5 p.m. on tournament dates and is valid for 60 days. During the myheroes Swipe & Win promotion, tier points must be earned and redeemed within the same calendar date. Offer not valid for self-exclusion program enrollees in jurisdictions which Penn National Gaming, Inc. operates or who have been excluded from the participating property. Gambling Problem? Call 1.800.522.4700. ©2021 Penn National Gaming, Inc. All rights reserved.
“Honoring and supporting our nation’s heroes is a personal passion of mine and it’s one of our Company’s top priorities, which extends to our recruitment efforts, team member recognition and ongoing charitable and community support,” said Jay Snowden, President and CEO of Penn National Gaming.
“In addition to the myheroes Program for our loyal patrons, later this year we’ll be launching the U.S. Chamber of Commerce Foundation’s ‘Hiring Our Heroes’ initiative, which connects veterans, service members, and military spouses with meaningful employment opportunities,” according to Mr. Snowden. “We are committed to identifying and hiring full-time team members through this program to further unite the military community with our company in order to create economic opportunity and a stronger, more diversified workforce.
“Penn National is also proud to spotlight our team members who served in the military through heart-of-house ‘Honor Wall’ displays and in our Company newsletter. In addition, we host special events on Veterans Day, Memorial Day and throughout the year. Finally, our Penn National Gaming Foundation and our properties around the country are proud to support numerous local non-profit organizations serving our veterans and active service members,” concluded Mr. Snowden.
ABOUT M RESORT SPA CASINO
M Resort Spa Casino is a Forbes Four-Star resort located on more than 90 acres on the southeast corner of St. Rose Parkway and Las Vegas Boulevard. Situated higher in elevation than other resort-casinos on the Las Vegas Strip, M Resort provides optimal views of the world-famous Las Vegas skyline from its guest rooms, suites, conference center and restaurants. The resort offers 390 guest rooms and suites, over 92,000 square feet of gaming, nine restaurants and bars including the all-new Raiders Tavern & Grill, the Forbes Four-Star Spa Mio, a state-of-the-art fitness center and a 100,000 square foot pool and events piazza. M Resort is operated by Penn National Gaming, Inc.
ABOUT TROPICANA LAS VEGAS®
Set on the famed Four Corners with commanding views of the Las Vegas Strip, Tropicana Las Vegas – a DoubleTree by Hilton is a Penn National Gaming destination and boasts stylish rooms, suites and luxury villas, complete with acclaimed restaurants, premier entertainment options and a 50,000-square-foot casino. The resort redefines the expectations of today’s global travelers by providing a casually elegant experience on The Strip, all with a South Beach rhythm and vibe. The property also features Glow® a Mandara Spa and fitness center, Laugh Factory Comedy Club, and restaurants such as Oakville Tuscan Grill and Red Lotus, plus on-the-go options Trop and Go as well as Starbucks. For more information, visit www.troplv.com.
ABOUT PENN NATIONAL GAMING
With the nation’s largest and most diversified regional gaming footprint, including 41 properties across 19 states, Penn National continues to evolve into a highly innovative omni-channel provider of retail and online gaming, live racing and sports betting entertainment. The Company’s properties feature approximately 50,000 gaming machines, 1,300 table games and 8,800 hotel rooms, and operate under various well-known brands, including Hollywood, Ameristar, and L’Auberge. Our wholly-owned interactive division, Penn Interactive, operates retail sports betting across the Company’s portfolio, as well as online social casino, bingo, and iCasino products. In February 2020, Penn National entered into a strategic partnership with Barstool Sports, whereby Barstool is exclusively promoting the Company’s land-based and online casinos and sports betting products, including the Barstool Sportsbook mobile app, to its national audience. The Company’s omni-channel approach is bolstered by the mychoice® loyalty program, which rewards and recognizes its over 20 million members for their loyalty to both retail and online gaming and sports betting products with the most dynamic set of offers, experiences, and service levels in the industry.
