MACY’S TAKES LAS VEGAS AREA BACKSTAGE WITH ITS
FIRST OFF PRICE RETAIL EXPERIENCE IN NEVADA
Macy’s will open its first Las Vegas Area Backstage store on Saturday, June 2nd
Macy’s will open its first off price retail experiences, Macy’s Backstage, at the Macy’s location in Meadows Mall, Nev., on Saturday, June 2 and additional locations in Meadowood Mall, Shops at Summerlin Centre, Galleria at Sunset and Las Vegas home store will open later in the fall of 2018. The Meadows Mall opening will mark the introduction of Macy’s off price shopping format to Nevada. Macy’s Backstage provides a store-within-store shopping experience featuring significant savings on fabulous finds. The new outlet store will have approximately 15,800 sqft of dedicated retail space inside the Macy’s location.
“Our customers are excited about the Macy’s Backstage shopping experience,” said Michelle Israel, Macy’s Senior Vice President of Off Price. “Macy’s Backstage was designed to bring great deals and the fun of the hunt into our existing Macy’s locations. Backstage’s focus on value and newness guarantees that with each visit, shoppers will find an amazingly-priced assortment of recognizable brands and trends. Frequent deliveries ensure there is always a new reason to come in and shop.”
Seven free-standing Backstage stores opened in the Northeast and San Antonio, TX in 2015 and 2016. In the subsequent years, Macy’s has opened more than 40 store-within-store locations, allowing customers to shop both merchandise offerings in one trip to their local mall. There are currently 60 Macy’s Backstage locations across the United States.
Macy’s Backstage is operated by its own buying team who scour the world to find the most fabulous product at the best prices. This structure allows Backstage to deliver a constantly changing assortment of on-trend merchandise at 20 to 80 percent off traditional department store prices and encourages customers to return often to find new treasures. The wide selection will include fresh product from both new and renowned brands. The outlet store will also carry apparel and accessory brands not currently available at full-line Macy’s, and each Backstage location is specially curated to deliver the perfect style for each community it serves. Shoppers should expect great savings on apparel for men, women and children, as well as amazing deals on an eclectic assortment of housewares, home textiles & decor, cosmetics, hair & nail care, gifts, jewelry, shoes, designer handbags, accessories, and activewear.
Helpful sales associates known as the Backstage Crew are available, as well as convenient amenities like time-saving mobile check-out stations and three-way mirror installations in the fitting rooms. Shoppers can use their Macy’s credit card and earn and redeem Star Rewards at Backstage locations, creating a seamless experience for those shopping at both Macy’s distinct department and outlet store brands. Customers will be inspired to “Pin, Snap and Share” their looks using #macysbackstage.
Macy’s, the largest retail brand of Macy’s, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.