It was a night that had to be seen to be believed as two internationally-famed music groups, New Kids on the Block and Backstreet Boys, did some after-concert shopping inside Sugar Factory ( ) at Paris Las Vegas last night.

NKOTB enjoyed scooping up sweet treats as they scoured the candy walls for the perfect sugar kick. The shop was crowded with screaming fans, scurrying to get a quick picture of the heartthrobs.

Nick Carter and Howie Dorough from BSB loved the black and blue Couture Pops, especially since “Black and Blue” was the name of one of their best-selling albums. The pair couldn’t resist sampling Sugar Factory’s scrumptious gelato, and picking out two five-pound gummy bears before heading to the red carpet.

The group members seemed unfazed by the crowds of screaming fans and were excited for all the candy selection in one store. But, being the true charmers they are, they made sure to take pictures with a few lucky fans. It was a sweet night for the store and an even sweeter night for the lucky shoppers that caught a glimpse of the megastars.

The Sugar Factory brand has become an instant hit across the country – offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort and Casino, and Miracle Mile Shops inside Planet Hollywood Resort & Casino. Sugar Factory’s flagship location and biggest store can be found at Paris Las Vegas. For more information please visit, follow on Twitter at and friend on Facebook at

New Kids on the Block (L to R: Donnie Wahlberg, Jordan Knight, Danny Wood, Jonathan Knight and Joey McIntyre) at Sugar Factory at Paris Las Vegas.
Nick Carter and Howie Dorough with Couture Pops at Sugar Factory at Paris Las Vegas.

Nick Carter and girlfriend Lauren Kitt eating gelato at Sugar Factory at Paris Las Vegas.

Photo credit: Angela Weiss/WireImage

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