Nick Cannon Appears at Sugar Factory Fashion Show to Announce Theatre Box®, a Collaboration of Sugar Factory American Brasserie, TCL Chinese Theatre and Wild ‘N Out Sports Bar and Arcade
Nick Cannon, host of “Wild ‘N Out,” rapper, actor, comedian, entrepreneur, record producer, radio and television personality, appeared at Sugar Factory American Brasserie at the Fashion Show in Las Vegas on Sunday. While there, he talked with movie producer and owner of Hollywood’s TCL Chinese Theatre Elie Samaha and Sugar Factory founder Charissa Davidovici about their upcoming collaboration on Theatre Box, opening in San Diego in spring 2018.
“Theatre Box is truly a one-of-a-kind 70,000 square-foot entertainment complex with eight luxury theatres and 700 seats combined, including San Diego’s first IMAX theatre,” said Samaha. “It will house the world’s largest retail confectionary store and the first TCL Chinese Theatre outside of Hollywood, and we’re looking forward to combining the signature services and experiences from each brand.”
“We’re excited to partner with TCL Chinese Theatre and Nick Cannon to bring our world-renowned sweets and treats to San Diego,” said Davidovici. “Guests will be able to enjoy our full restaurant menu right at their movie seat, including the signature goblets, over the top desserts and insane milkshakes, while watching the latest blockbuster and everyone will receive their own theatre box to choose their favorite candies. No other theatre in the world has a candy store with more than 500 selections!”
“I can’t wait to show Theatre Box to you all!” said Cannon. “It’s going to have the very first Wild ‘N Out sports bar and arcade with 15,000 square feet of giant screen TVs, amazing cocktails and the newest interactive games mixed with old school arcade entertainment.”
In addition to the new features, Theatre Box will also include TCL Chinese Theatre’s iconic movie star handprints and footprints such as John Wayne, Clint Eastwood, Tom Cruise, The Rock, Jack Nicholson, Paul Newman and Sophia Loren. There are also plans for a beer garden on the rooftop and star-studded LA movie premieres with much more to come.
Nick arrived to the red carpet wearing a red varsity jacket before heading into the candy store. Exclaiming his love for candy, Nick filled bags with tennis balls sour gumballs, gummy octopuses and fried eggs, watermelon fruit sours, cotton candy crunchers, psychedelic jawbreakers and Sugarpova gumball sporty mix.
He graciously stopped and posed for photos with fans and kids in the restaurant before heading upstairs to the Chocolate Lounge with a group of Wild ‘N Out girls. After taking photos and selfies on the whimsical carousel, the group sipped on the brand new Insane Campfire Spiked S’mores Coffee Milkshake, Frozen Chocolate Bacon S’mores, Frozen Chocolate Spiced Coffee, Mai Tai Goblet and White Gummy Goblet. Nick also enjoyed Drake’s specialty Night Owl goblets, made with Virginia Black Whiskey.
The group dined on dishes including club sandwich, bruschetta, chicken and waffles, bleu cheese bacon burger and salmon salad.
Theatre Box will be located at 4665 Clairemont Dr., San Diego in the Gaslamp District.
ABOUT SUGAR FACTORY
Sugar Factory offers a sweet escape with locations throughout the United States, including the newest locations outside of the Fashion Show Mall in Las Vegas and in New York City on Broadway, a goblet bar and retail locations at the Miracle Mile Shops inside Planet Hollywood Resort & Casino in Las Vegas, retail stores at the Barclays Center in Brooklyn, TCL Theatres in Hollywood, Union Square in Washington, D.C. and at McCarran International Airport at the D Gates. Additionally, Sugar Factory American Brasserie, complete with retail and the brand’s popular restaurant, can be found in New York City, Chicago, Pentagon City, Connecticut at Foxwoods Resort Casino, Orlando and South Beach Miami. The brand will expand into more new domestic markets this year with a planned opening in Seattle and two Artisanal Doughnut and Coffee Bars in New York. The brand expanded internationally with its first retail store overseas in Bahrain and restaurants at Festival City Mall and CityWalk in Dubai and in Manila, Philippines. Additionally, Sugar Factory NYC was listed “The Most Instagrammed Restaurant in the United States” in 2016 and Sugar Factory Ocean Drive was also the only Florida restaurant to make the list.