WORLD’S FIRST SWAROVSKI CRYSTAL STARBURST INSTALLED BY YESCO SIX STORIES ABOVE THE LAS VEGAS STRIP
Newest Strip Landmark to Be Crown Jewel of Grand Bazaar Shops Las Vegas
Early Friday morning, a one-of-a-kind Swarovski Crystal Starburst was transported and installed at Grand Bazaar Shops™ Las Vegas. The Young Electric Sign Company (YESCO) oversaw the construction and delivery. The 14-foot-diameter structure, composed of 924 custom-cut Swarovski crystal spheres and more than 1,800 points of light, was created to be the focal point of the new retail venue.
The Starburst represents the high-tech collaboration between Swarovski, the 119-year-old, internationally renowned crystal company, and YESCO, whose monumental signs have defined the Las Vegas skyline for nearly 70 years. Destined to become one of the most recognizable landmarks on the world-famous Las Vegas Strip, the Swarovski Starburst will be the focal point of the nightly LED-light spectacle that will make its dazzling debut when Grand Bazaar Shops Las Vegas opens early next year.
WHERE: Grand Bazaar Shops Las Vegas
Located in front of Bally’s Las Vegas Hotel & Casino
3645 Las Vegas Blvd. South
Las Vegas, Nev. 89109
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people.
ABOUT GRAND BAZAAR SHOPS LAS VEGAS:
Located at the entrance to Bally’s Las Vegas at one of the busiest intersections in the world, Flamingo Road and Las Vegas Boulevard, Grand Bazaar Shops introduces a new paradigm to Las Vegas retail. A “21st century bazaar,” the immersive retail experience features approximately 120 shops including exclusive first-to-market brands and unique international retailers. Vibrantly colored rooftops highlight a distinctive open-air setting that emulates the world’s greatest markets. Grand Bazaar Shops offers an urban shopping scene ripe with culture, fashion, food and entertainment in a modern attraction. The mix of tenants, many offering engaging experiences within or outside their stores, will create a place of excitement where visitors will be able to interact with retail. For more information, please visit www.GrandBazaarShops.com.