Paul Frank’s Academy of Awesome Tour Makes Hard Rock Hotel & Casino its Las Vegas Stopover, August 26
Featuring Paul Frank’s Winnebago and Battle of the Bands
WHAT: Guests’ eyes are not playing tricks on them; on Friday, August 26, in conjunction with the premier fashion trade show, MAGIC, Paul Frank’s Academy of Awesome Tour brings its 35-foot Winnebago and camps out at In addition, Paul Frank’s team presents Battle of the Bands on the poolside REHAB stage, during the weekly Friday party, RELOAD. Featuring three winning bands, partygoers will show off their talent, while Paul Frank’s team gives away official swag. Next to the stage, guests are invited to bring personal items to be silk-screened, courtesy of Paul Frank. For those who do not have items, the Paul Frank team will be giving away signature tote bags, while quantities last. WHEN: Friday, August 26 2 – 6 p.m. WHERE: Paradise oversized lot – Social Media Lounge inside Paul Frank’s Winnebago RELOAD Party at Hard Rock Beach Club (West Pool) –Battle of the Bands / live screening Hard Rock Hotel & Casino 4455 Paradise Road
Las Vegas, NV 89169 MORE: Paul Frank has been creating smiles all over the globe for ten years through most of their recognized character, Julius, the monkey. This summer, Paul Frank will “awesomize” cities across the nation with the “Academy of Awesome” Tour. Fans are encouraged to follow the Paul Frank team members via Facebook and Twitter as they travel cross-country in the Paul Frank Winnebago, spreading their conspiracy of fun. The Battle of the Bands is amongst the more than 50 happy-time field trips and events including Gnarly Creation Station and a stop by Kidzapalooza. For more information, visit academyofawesometour.com. About Paul Frank Industries Born out of the need for a fun outlet celebrating creativity and individuality in Southern California, Paul Frank Industries (PFI) was formally incorporated in December of 1997. With its bright color palette and unique sensibilities, the company has attracted an almost cult-like following of all ages that love PFI’s witty take on everyday objects. Just like their offbeat and unique product line, PFI achieved success with an unusual, almost anti-marketing approach to business. They were making their mark and Brandweek Magazine recognized the company in 2001 as “Marketers of the Next Generation”, a remarkable feat for a small start-up with a handful of employees. As the company evolved, their plans to create fun products they wanted for themselves became a marketing plan in itself. PFI employees (young as well as young at heart – their average is 27) have always been inspired by art, music, architecture and entertainment. They stretched the boundaries of their Southern California suburbs designing guitar straps for The White Stripes, Foo Fighters and Weezer (just to mention a few!), to special edition t-shirts for Coachella. Artistic inspirations range from classic contemporary furniture designers like Eames and Saarinen to abstract sculptor and inventor of the mobile Alexander Calder, to the infamous pop artist Andy Warhol. They are involved with various philanthropic endeavors that directly benefit children, the arts and the environment. They have partnered with Festival of Children, Boarding for Breast Cancer, The Elton John AIDS Foundation, First Book and The Children’s Hospital of Los Angeles. Their retail division has key events throughout the year that educate and promote special causes: The Winter Coat Drive, The Annual Book Drive, Earth Day and College Nite. For more information, visit paulfrank.com. About Hard Rock Hotel & Casino Hard Rock Hotel & Casino is a premier destination entertainment resort in Las Vegas, owned by Brookfield Real Estate Finance Fund II, a division of Brookfield Asset Management (NYSE: BAM) and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC. Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where acts such as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Linkin Park, Foo Fighters and The Killers have all performed. Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space; 80,000 square feet of flexible meeting and convention space; more than $3 million in rare music memorabilia throughout the hotel; the luxurious Vanity Nightclub; Reliquary Water Sanctuary & Spa; Reliquary Salon; 4.8 acres of tropical pool paradise; REHAB, the trendsetting Sunday afternoon pool party; The Joint concert venue; Hart & Huntington Tattoo Co.; restaurants including the casual Italian eatery LTO, world-renowned Nobu, Johnny Smalls, Pink Taco and Mr. Lucky’s 24/7 diner; numerous cocktail lounges; several retail stores; and a state-of-the-art Fitness Center. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit hardrockhotel.com.