Turn Up the Volume, Load Up the Shine! Pureology Introduces New Lustrous Volumizer Bodifying Glaze
Pureology Serious Colour Care knows exactly what women want – beautiful, long lasting haircolour, and voluminous, bouncy hair. But typical colour services can progressively deplete the hair fiber, causing hair to lose its natural body and lift. Pureology believes women shouldn’t have to choose between beautiful color and lasting volume.
Pureology is excited to welcome Lustrous Volumizer bodifying glaze into the award-winning Colour Stylist line. The moldable, zero-alcohol thickening gel adds instant volume and shine, while protecting hair from heat styling tools and providing high hold.
“Lustrous Volumizer creates body and bounce for all hair types,” says Ruth Roche, Pureology Colour Ambassador. “It has higher hold for people that need an extra kick of volume, especially at the root. I love to use Lustrous Volumizer to create a voluminous, bombshell look as seen on red carpets all over.”
Lustrous Volumizer bodifying glaze rounds out the portfolio of Colour Stylist products with formulas that protect hair and prevent color fade. Like other Colour Stylist products, Lustrous Volumizer features Pureology’s exclusive Strengthening Anti Fade Complex™, enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers help provide hold that lasts. Unique reflective lipid extracts deliver maximum radiance: olive oil replenishes and nourishes to infuse hair with suppleness, camelina extract helps form a humidity-resistant barrier to help lock in the style, and coriander oil creates mirror surface shine for enhanced colour vibrancy.
Pureology Colour Stylist Stylers for Volume
Description: Pureology Colour Stylist products deliver Radiant Style & Colour. GUARANTEED! Experience the first caring styling range for flawless, lasting colour brilliance that strengthens while it styles. The revolutionary Strengthening AntiFade™ Complex, enhanced with Keravis protein, provides the first anti-breakage styling for colour-treated hair.

PRODUCT BENEFITS
Lustrous Volumizer™
Bodifying Glaze · Moldable, zero-alcohol thickening gel adds instant volume, shine and high hold
· Contains natural Xylose to protect hair from heat styling tools
How to use Apply a quarter size evenly throughout damp hair. Use a round brush and blow dry hair for long lasting volume with shine.
Price $24 (5.2 oz.)
Launch/Availability November 2012; Pureology.com for salons
Root Lift®
Spray Hair Mousse · Build amazing volume with this light, clean, humidity-resistant cream spray mousse.
· Delivers long-lasting targeted volume while adding natural shine without stickiness or tackiness.
How to use Apply throughout towel-dried hair with hands or use the direct-to-root applicator for a root lift. Comb through. Blow dry, scrunch or style as desired.
Price $22 (10 oz.)
Launch/Availability November 2011; Pureology.com for salons
Silk Bodifier™
Voluminizing Mousse · Lightweight, volumizing mousse with concentrated Keravis provides anti-breakage protection.
· Delivers body and fullness while adding natural, radiant shine.
· Olive extracts nourish and repair, infusing hair with moisture and soft texture.
How to use Dispense mousse in palm and apply to damp hair before styling
Price $26 (8.4 oz.)
Launch/Availability November 2010; Pureology.com for salons
FEATURES OF COLOUR STYLIST PRODUCTS BENEFITS
Strengthening AntiFade™Complex with Keravis · Naturally derived Keravis – nature’s most powerful anti-breakage hair fortifier – provides internal and external strengthening for anti-breakage protection from daily wear and tear.
· Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol and Vitamins C & E that neutralize free radical damage and maximize colour retention.
Reflective Lipid Extracts · Olive, Camelina and Coriander extracts penetrate to replenish and restore the hair fiber to boost mirror-like shine and form a natural humidity barrier on the hair.
Natural Extract · Orange Oil nourishes the hair, replenishes moisture to increase smoothness and manageability.
Vegetable-Based Polymers · Help provide caring hold that lasts
Signature Aromatherapy Blend · Vanilla, Rose and Mandarin Orange promote a positive sense of well-being
Exclusive to all Pureology products · AntiFade™Complex
· Zero Sulfate® Shampoos
· 100% Vegan: Formulas contain no animal products or by-products
· Natural Extracts
· Concentrated Formulas
· Signature Aromatherapy Blends
· Against animal cruelty
Tips for the Perfect Blow Dry
1. Apply a quarter-sized amount of Lustrous Volumizer evenly to damp hair from root to ends.
2. Divide hair in sections and secure with clips.
3. Using a natural round brush, take each section and blow dry from root to ends.
4. Finish with Pureology Colour Stylist™ Supreme Control™ maximum hold zero dulling hairspray for lasting hold and volume.
The complete Colour Stylist line includes the following styling products:
Volume
· NEW! Lustrous Volumizer bodifying glaze
· Root Lift® spray hair mousse
· Silk Bodifier™ voluminizing mousse
Curl
· Nourishing Nectar™ sculpting gel
· Illuminating Curl™ 24 hour shaping lotion
Finish
· Strengthening Control™ zero dulling hairspray
· Supreme Control™ maximum hold zero dulling hairspray
Prep/Blow-dry
· Fortifying Heat Spray™ protective primer
· Antisplit BlowDry™ styling cream
Shine
· Cuticle Polisher™ shine serum
· Radiance Amplifier™ anti-frizz shine spray
Texture
· Antibreakage Twist™ shine texturizer
· Control Twist high hold liquid wax
About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.
