Redken is excited to announce internationally acclaimed celebrity hairstylist Vernon François as Redken’s newly appointed Global Consultant, Celebrity Hairstylist & Educator. Known for being an expert across all hair types and textures, François has created some of the most talked-about A-list celebrity hairstyles. He advocates working in harmony with hair’s true texture, embracing its shape, volume, individuality and personality. In his new role, François will educate and communicate in partnership with Redken, while bringing the brand’s product benefits and messaging to life through digital communication and visual representation.
“Redken has been part of my on-set and salon environments ever since I can remember. The name alone takes me back to that moment, as a young artist, on my first trip to New York, standing on 5th Avenue, in awe, looking up at the brand’s 35-story headquarters with a vision to be in the company of such a respected international brand in the professional world,” says François. “Our partnership is proof that the universe really does manifest your wildest dreams. That little eight-year-old boy teaching himself to braid on a mop head at home in northern England, AKA me, would never have believed that this was possible. I can’t wait for the world to be presented with what we have in store.”
Born in Huddersfield, England, François fell in love with hair as a child. Raised in a Rastafarian household, François is self-taught, which began when he learned to braid, loc and twist hair at just eight years old. At the young age of 14, he started working at a salon on London’s Oxford Street and went on to win Newcomer of the Year at Black Beauty Hair Awards at age 17, Black Hair Junior Stylist of the Year at age 19 and was featured in their list of Top 20 Influential Black People Under 40.
François now resides in Los Angeles but brings his global experience to every style he creates. His clients include; Lupita Nyong’o, Solange Knowles, Serena Williams, Iman, Willow Smith, Amandla Stenberg, Danai Gurira, Ava DuVernay, Elaine Welteroth, Janaya Khan, Mindy Kaling, Cleo Wade, Melina Matsoukas, Teyana Taylor & Chika and many more. The Hollywood Reporter named Vernon one of Hollywood’s most influential hairstylists for four years running. His work graces the pages of Vogue, British Vogue, Italian Vogue, Elle, Harper’s Bazaar, Vanity Fair, Allure, Glamour, V, i-D, Cosmopolitan, Teen Vogue, Essence and more. His presence is highly visible at red-carpet events including The Oscars, Met Gala, SAG Awards, Golden Globes and Hollywood film premieres. This year, François is delighted to be a judge and member of the advisory committee for the North American Hairstyling Awards 2021.
For over 60 years, Redken has been a leader in the professional salon industry, providing stylists and consumers with a unique mix of fashion, innovation, and inspiration to achieve today’s ever-evolving techniques and trends. Redken supports the expertise of salon professionals with principle-based education, cutting edge technologies rooted in protein-science, and a portfolio of products including Shades EQ – the #1 demi-permanent haircolor on the market – for maximum versatility and flexibility for clients of all hair types and hair textures. Based in New York, Redken is also at the forefront of backstage beauty with the fashion industry’s most prestigious designers trusting Redken styling products season after season to create their runway looks. For more information, visit Redken.com, follow us on Instagram, like us on Facebook, or follow us on Twitter.