Redken’s New Addition to Color Care… Redken Color Extend Graydiant Shampoo + Conditioner, a New Friend to Color Extend Magnetics and Color Extend Blondage!

Redken is pleased to announce a new launch to its color care shampoo and conditioner ranges… the NEW Redken Color Extend Graydiant Shampoo and Silver Conditioner, which launched this month! The new Redken Color Extend Graydiant Shampoo and Silver Conditioner joins Redken’s other prestigious color care ranges, such as our Redken Color Extend Magnetics Shampoo & Conditioner (launched February 2017) and Redken Color Extend Blondage Shampoo and Conditioner range, (which launched in May 2018)

 

REDKEN’S NEW! REDKEN COLOR EXTEND GRAYDIANT! REDKEN COLOR EXTEND GRAYDIANT SHAMPOO ($20) & SILVER CONDITIONER ($20) (LAUNCHED OCTOBER 2018):

• Redken’s NEW! Redken Color Extend Graydiant! Redken Color Extend Graydiant Shampoo is an anti-yellow, pure violet color-depositing shampoo that, along with the Silver Conditioner, tones, strengthens and nourishes naturally or color-treated gray and silver hair. How does it work?
• Redken Color Extend Graydiant Shampoo: this pure violet pigmented, anti-yellow Shampoo neutralizes unwanted yellowing and brassiness left in gray hair once natural pigment is gone.
• Redken Color Extend Graydiant Silver Conditioner: with a newly even-toned base from the Shampoo, the Silver Conditioner then deposits custom direct dyes onto the fiber for a beautiful, brightening and shimmering silver pay off. Because silver hair lacks pigment, and therefore can experience a weakening of the fiber and a yellowing in color, both formulas help to nourish and strengthen gray and silver hair for a balanced, conditioned and smooth texture.
  • Although usage may vary, we recommend using Redken Color Extend Graydiant Shampoo and Silver Conditioner 1–2 times per week for optimum results.
• Available: The Redken Color Extend Graydiant! Redken Color Extend Graydiant Shampoo ($20) and Silver Conditioner ($20) will be available starting in October at Ulta, JCP, Regis, and Beauty Brands starting October 2018.

 

REDKEN COLOR EXTEND MAGNETICS SHAMPOO ($19) & CONDITIONER ($20), (LAUNCHED FEBRUARY 2017):

• Achieve the ultimate color protection and hair softness with Redken Color Extend Magnetics Shampoo & Conditioner, ($20), which contain Redken’s exclusive RCT Protein Complex, and treats the root, core, and tip of the hair by utilizing a multi-targeted delivery system, soy protein adds structure for root lift, arginine maintains health at the core, and sepicap restore ends of damaged hair. The sulfate free formula gently cleanses color treated hair for four weeks of color vibrancy and radiance. Redken Color Extend Magnetics Conditioner leaves hair feeling softer, smoother and enhances shine and manageability.
  • Color Extend Magnetics Shampoo ($19, 10.1oz) has a non-stripping, lightweight, gentle, sulfate-free conditioning cleanser formula that strengthens hair fiber from root to tip with soft, flexible results. Contains amino-ions to help seal in color.
  • Color Extend Magnetics Conditioner ($20, 8.5oz) features an easy detangling formula that leaves you with a softer, smoother, and more conditioned feel. Contains high levels of amino-ions to help seal in color. Sulfate-Free.
  • Also include the Redken Color Extend Magnetics Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! A deep treatment & care extender for color-treated hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

REDKEN COLOR EXTEND BLONDAGE SHAMPOO ($20) & CONDITIONER ($20) (LAUNCHED MAY 2018):

• The color-depositing purple shampoo and conditioner system for blonde hair is part of Redken’s newest Color Extend color care collection. This toning and strengthening system will help keep your blonde brighter and healthier. The purple Redken Color Extend Blondage Shampoo and light purple Conditioner have ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter, stronger blonde. The ultra violet pigments help to preserve blonde haircolor between appointments by keeping undertones at bay, while the conditioner helps detangle and smooth processed blonde hair or to condition natural blonde while keeping your color protected and bright.