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Redken’s New York Fashion Week Spring – Summer 2014 Marc by Marc Jacobs Recap

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Marc by Marc Jacobs

Spring – Summer 2014

 

guido headshot

 

Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido

Redken Creative Consultant Guido took the models from day to night, creating an evening look that one might expect to see backstage at a rock concert. While the Redken styling products produced a heavier look and feel, Guido made sure to add some subtle movement back into the look by bending the hair over a curling iron.

“The look encompasses a grungy, cool girl style; however, she has a certain European sensibility to her. I felt the hair needed to be rock-and-roll chic, but in a nighttime way. Working with oil-based products and texturizers really helped to achieve that heavier, night time feel.” –Guido, Redken Creative Consultant

 

Redken Products Used:
satinwear 02 prepping blow-dry lotion

diamond oil shatterproof shine

powder refresh 01 aerosol hair powder/dry shampoo

 mj product pic 

 

Create the Look:
    1. Apply satinwear 02 prepping blow-dry lotion to damp hair
    2. Blow dry straight, section by section
    3. Apply diamond oil shatterproof shine from root to ends to eliminate frizz
    4. Using a large barrel iron, bend the hair around the iron to create movement in the mid-lengths
    5. Apply powder refresh 01 aerosol hair powder/dry shampoo from mid-lengths to ends to add texture and weight the hair down
     

Photos by Matt Lever for Redken.

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