Redken’s New York Fashon Week Spring – Summer 2014 Alberta Ferretti Recap


Alberta Ferretti

Spring – Summer 2014


guido headshot

Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido refrained from hairspray altogether at Alberta Ferretti, opting for a more undone look this season. Instead, Guido applied guts 10 root targeted volume spray foam to create as much natural texture and volume as possible. Before loosely braiding the hair, Guido used a curling iron around the hairline to create even more volume.

“The messy structure of the braid resembles a hairstyle one might imagine a peasant girl wearing during the Renaissance. While the look itself is quite simply, the style is soft and very romantic.”-Guido, Redken Creative Consultant


Redken Products Used:

guts 10 root targeted volume spray foam

iron shape11 finishing thermal spray

wax blast 10 high impact finishing spray-wax

Create the Look:
  1. Apply guts 10 root targeted volume spray foam all over on damp hair
  2. Blow-dry using a diffuser and scrunch hair
  3. Once the hair is dry, spray iron shape 11 finishing thermal spray and use a 1″ curling iron to create waves around the hairline
  4. Create a messy center part and loosely gather hair into a braid, making sure to lift the front for volume
  5. Secure braid at the ends using a hair tie
  6. Pull out a few pieces to open up or widen the braid
  7. Finish with wax blast 10 high impact finishing spray-wax to extend the life of the braid

Photos by Matt Lever for Redken.

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