Hair by Guido, Redken Global Creative Director
Redken Global Creative Director Guido created a sense of ease on the runway at Ralph Lauren’s Fall/Winter 2015 show with a natural, luxurious hair style. Guido washed the hair with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner and let it air dry to achieve a rich, beautiful texture. After creating a natural part with his fingers, Guido used a curling iron to bend then hair and then finished the look with Redken’s Wind Blown 05 dry finishing spray for an easy feeling.
“This season, the Ralph Lauren girl is easy, luxurious and beautiful with a little bit of western-prairie inspiration. She’s very easy-going. I created this very natural, rich look by parting the hair with my fingers, and letting it air dry so it has that richness to it. Then, I used the curling iron to put a little bit of bend in the hair and sprayed Wind Blown 05 all over to texturize it a little bit and emphasize that naturalness. It has that cool kind of look, but it doesn’t feel over product-y. It has ease, richness and shine with just enough body to get that feeling of luxury.”
Guido, Redken Global Creative Director
Redken Products Used:
frizz dismiss sulfate-free shampoo
frizz dismiss conditioner
wind blown 05 dry finishing spray
Create the Look:
- Start with clean hair by washing with Frizz Dismiss Sulfate-Free Shampoo and Conditioner
- Allow hair to air dry and then use fingers to create a natural part
- Bend small sections of hair around a 1-inch curling iron to add body and movement
- Spray Redken Wind Blown 05 dry finishing spray all over hair to enhance the natural texture
Photos by Lucas Flores Piran for Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.