Redken’s PFW FW 2014 Valentino Recap




Hair by Guido, Redken Creative Consultant


Redken Creative Consultant Guido created a playful look for Valentino’s Fall/Winter 2014 show, which lent itself to the eccentric designs this season. Unlike a classic chignon or the austere low ponytail from last season, the hair at Valentino was fun and added lightness to the collection as a whole.

“The collection this season felt more eclectic, so I wanted the hair at Valentino to be more whimsical and playful. I created a simple part and added a little bit of height at the crown to give the hair a late 60s kind of feel. Regardless of these youthful subtitles, the vibe remained true to the brand’s identity. The hair is beautiful and very Valentino.” -Guido, Redken Creative Consultant


Redken Products Used – Collection:


guts 10 root-targeted volume spray foam

forceful 23 super strength hairspray


Create the Look:

  1. Apply guts 10 root targeted volume spray foam to damp hair
  2. Blow-dry hair straight with natural bristle brush
  3. Create a clean center part
  4. Comb hair straight back creating slight lift at the crown
  5. Gather hair into a low ponytail covering ears and secure with elastic
  6. Place elastics every 2-3 inches down the ponytail
  7. Pull hair in between each elastic to puff out the hair
  8. Finish with forceful 23 super strength finishing spray


Photos by Greg Kessler for Redken.


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