During the Billboard Music Awards show, Samsung’s new Galaxy S 4 was used to capture behind the scenes moments back stage and on the red carpet. Continuing to partner with the biggest cultural moments, Samsung Mobile is rewarding fans with special access to once-in-a-generation cultural moments, including:
- · Throughout the weekend, attendees were able to experience the latest products from Samsung at official Billboard events. At the Billboard pre-party, guests were able to use the GS 4’s new Dual Shot feature to capture the performances and insert themselves into the photo or create-a-postcard using the new smartphone. Prince was spotted at the Billboard pre-party showing his support for protégé Andy Allo as she performed after winning the Next Big Diva competition.
- · Live from the red carpet and backstage, host Michelle Marie used Galaxy products to capture interviews and reaction’s from nominees and attendees.
- · The Galaxy Fan pit featured a constant live social stream at the Billboard Music Awards sourced from hundreds of Galaxy S 4’s in the crowd.